OutdoorPartner Media subsidiary named to Inc. 5,000 list of fastest growing entrepreneurial companies

    TORONTO, Aug. 28 /CNW/ - OutdoorPartner Media Corporation (TSXV: OPX)
("OutdoorPartner" or the "Company"), a leading alternative out-of-home media
provider, is pleased to announce that its wholly-owned subsidiary, Prime Point
Media ("Prime Point"), was named by Inc. Magazine as one of the 5,000 fastest
growing entrepreneurial companies in America. The ranking is based on
percentage revenue growth from 2003 to 2006 and companies ranking amongst the
Inc. 5,000 winners will be recognized at the 2007 Inc. 500 conference in
    "Being recognized by Inc. Magazine is a testament to the success of Prime
Point," said OutdoorPartner Chief Executive Officer, Mark Brodkin. "National
advertisers have endorsed Prime Point's payphone kiosk advertising by
increasing campaign sizes each year since inception, which has translated to
recognition as one of the fastest growing entrepreneurial companies in

    About OutdoorPartner:

    OutdoorPartner operates in the alterative out-of-home advertising
industry. The Company provides its advertising clients with an opportunity to
post messages on its inventory of litter/recycling receptacles
("PartnerBins"), payphone kiosks and lifeguard towers. OutdoorPartner's
payphone kiosk inventory consists of over 700,000 payphone kiosks located in
all of the top 50 Designated Market Areas ("DMAs"). The Company's PartnerBins
are currently located in ten U.S. communities, including: New York City,
Atlanta, St. Louis and Baltimore. The Company's lifeguard tower inventory is
located on the beaches of Southern California. In addition to static billboard
advertising, OutdoorPartner provides advertisers with the opportunity to push
rich digital content from its payphones to consumers' Bluetooth enabled mobile
phones with a service called PrimeCasting. More information may be found by
visiting www.outdoorpartner.com or www.primepointmedia.com.

    Forward-Looking Statements

    This news release contains forward-looking statements regarding, among
other things, OutdoorPartner's beliefs, plans, objectives, strategies,
estimates, intentions and expectations. Such statements are based on a number
of assumptions which may prove to be incorrect, involve certain risks and
uncertainties that are difficult to predict and, accordingly, are not
guarantees of future performance. The future results of the Company or
developments may differ materially from those expressed in the forward-looking
statements contained in this news release, due to, among other factors,
OutdoorPartner's lack of operating profits, its dependence on key personnel,
general economic conditions and other external events that may impact on
customers' advertising spending, competition from other out-of-home
advertisers and other media and government regulation seeking to limit or
restrict OutdoorPartner's activities. More detailed information about these
and other factors is included in OutdoorPartner's 2006 Annual Information Form
and other documents published or filed by, or on behalf of, OutdoorPartner
from time to time with the Canadian securities regulatory authorities. Other
than as required by law, OutdoorPartner undertakes no obligation to publicly
update or revise any such forward-looking statements or information, whether
as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E

For further information:

For further information: contact: Mark Brodkin, CEO, OutdoorPartner
Media Corporation, Tel: (416) 602-1602, Email: mbrodkin@outdoorpartner.com;
Trevor Heisler, Investor Relations, The Equicom Group, Tel: (416) 815-0700 ext
270, Email: theisler@equicomgroup.com

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