OutdoorPartner Media secures its largest Bluetooth advertising contract to date

    TORONTO, Dec. 5 /CNW/ - OutdoorPartner Media Corporation
("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce that it
has secured its largest Bluetooth advertising contract to date. The contract,
which is scheduled to begin in January 2008, is valued in excess of US$800,000
and is the first part of a larger payphone kiosk/Bluetooth advertising
campaign planned for 2008. The campaign consists of payphone kiosk displays in
13 U.S. markets along with a Bluetooth component in 11 U.S. markets.
Advertisers utilize OutdoorPartner's Bluetooth solution, PrimeCasting, to
deliver rich digital content - videos, mp3s, games and coupons - onto the
mobile phones of a highly targeted audience.
    "This contract is the Company's sixth Bluetooth contract and provides
further evidence of the acceptance of our Bluetooth advertising solution,
PrimeCasting," stated Mark Brodkin, President and Chief Executive Officer of
OutdoorPartner. "With this new contract and a strong proposal pipeline, we are
entering 2008 with a great deal of positive momentum."

    About OutdoorPartner:

    OutdoorPartner is a market leader in the high-growth alternative
out-of-home advertising industry. The Company provides its advertising clients
with an opportunity to post messages on its diversified network of over
700,000 advertising displays - including payphone kiosks, litter/recycling
receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50
Designated Market Areas ("DMAs") in the United States. In addition to static
display advertising, OutdoorPartner provides advertisers with the opportunity
to push rich digital content from its payphone kiosks to consumers' Bluetooth
enabled mobile phones with a service called PrimeCasting. Combined with its
powerful, proprietary database and mapping software, the Company's extensive
network offers advertisers micro-targeted ad placement in close proximity to
pedestrian traffic and the point of purchase. More information may be found
online by visiting www.outdoorpartner.com.

    Forward-Looking Statements

    This news release contains forward-looking statements regarding, among
other things, OutdoorPartner's beliefs, plans, objectives, strategies,
estimates, intentions and expectations. Such statements are based on a number
of assumptions which may prove to be incorrect, involve certain risks and
uncertainties that are difficult to predict and, accordingly, are not
guarantees of future performance. The future results of the Company or
developments may differ materially from those expressed in the forward-looking
statements contained in this news release, due to, among other factors,
OutdoorPartner's lack of operating profits, its dependence on key personnel,
general economic conditions and other external events that may impact on
customers' advertising spending, competition from other out-of-home
advertisers and other media and government regulation seeking to limit or
restrict OutdoorPartner's activities. More detailed information about these
and other factors is included in OutdoorPartner's 2006 Annual Information Form
and other documents published or filed by, or on behalf of, OutdoorPartner
from time to time with the Canadian securities regulatory authorities. Other
than as required by law, OutdoorPartner undertakes no obligation to publicly
update or revise any such forward-looking statements or information, whether
as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E

For further information:

For further information: Mark Brodkin, Chief Executive Officer,
OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305,
Toronto, Ontario, M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890