OutdoorPartner Media retains leading investor relations firm



    TORONTO, Aug. 23 /CNW/ - OutdoorPartner Media Corporation (TSXV: OPX)
(the "Company"), today announced that it has retained the Equicom Group
("Equicom") to provide the Company with strategic investor relations and
financial communications services.
    Equicom provides strategic communications services to approximately 100
public companies across a diverse range of industries. Under the terms of the
agreement, OutdoorPartner Media will pay Equicom a monthly retainer fee of
$5,000 for professional services. The initial contract term is 12 months.
Neither Equicom nor any of its principals has an ownership interest, directly
or indirectly, in the Resulting Issuer or its securities, and the Company has
not granted Equicom or its principals any right to acquire such an interest.

    About OutdoorPartnerMedia.

    OutdoorPartner operates in the alterative out-of-home advertising
industry. The Company provides its advertising clients with an opportunity to
post messages on its inventory of litter/recycling receptacles
("PartnerBins"), payphone kiosks and lifeguard towers. OutdoorPartner's
payphone kiosk inventory consists of over 700,000 payphone kiosks located in
all of the top 50 Designated Market Areas ("DMAs"). The Company's PartnerBins
are currently located in ten U.S. communities, including: New York City,
Atlanta, St. Louis and Baltimore. The Company's lifeguard tower inventory is
located on the beaches of Southern California. In addition to static billboard
advertising, OutdoorPartner provides advertisers with the opportunity to push
rich digital content from its payphones to consumers' Bluetooth enabled mobile
phones with a service called PrimeCasting. The Company's revenue is generated
through the sale of advertising space on payphone kiosks, PartnerBins, and
lifeguard towers and through the sale of the Company's PrimeCasting service.
More information may be found by visiting www.outdoorpartner.com or
www.primepointmedia.com.

    About Equicom

    The Equicom Group, a wholly-owned subsidiary of TSX Group Inc., is
Canada's leading Investor Relations consulting firm. With proven expertise in
developing and executing highly effective strategic communications programs,
and an extensive network of investment community contacts, Equicom specializes
in helping clients achieve their capital markets objectives. Headquartered in
Toronto, with offices in Montreal and Calgary, Equicom offers a comprehensive
suite of services including: investor relations, media relations, annual
report production, multimedia and web design, web casting, live event
management and corporate branding. For further information, please visit
www.equicomgroup.com

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E




For further information:

For further information: Mark Brodkin, CEO, OutdoorPartner Media
Corporation, Tel: (416) 602-1602, Email: mbrodkin@outdoorpartner.com; Trevor
Heisler, Investor Relations, The Equicom Group, Tel: (416) 815-0700 ext 270,
Email: theisler@equicomgroup.com

Organization Profile

OUTDOORPARTNER MEDIA CORPORATION

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