OutdoorPartner Media enters New York City's largest street-level media segment

    TORONTO, Jan. 16 /CNW/ - OutdoorPartner Media Corporation
("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce its
entrance into New York City's largest street-level media segment: telephone
enclosure panels.
    The Company has secured the required regulatory approvals in addition to
signing a Media Representative Providers Agreement with a company currently
representing approximately 1,800 telephone enclosure panels in New York City.
Under the terms of the Media Representative Providers Agreement, the Company
has the exclusive right to provide advertising on select New York City
telephone enclosure panels beginning July, 2008 through September 30, 2014.
    There are over 11,000 telephone enclosure panels in New York City
generating annual revenue of $62 million. In comparison, there are
approximately 3,300 bus shelters in New York City.
    "We're excited to be able to offer our clients the most prominent
street-level media in the largest media market in the U.S.," stated Mark
Brodkin, President and Chief Executive Officer of OutdoorPartner. "From their
curbside location in high-traffic areas to their large format and
backlighting, these telephone enclosure panels were designed to deliver
high-impact advertising to consumers."

    About OutdoorPartner:

    OutdoorPartner is a market leader in the high-growth alternative
out-of-home advertising industry. The Company provides its advertising clients
with an opportunity to post messages on its diversified network of over
700,000 advertising displays - including phone kiosks, litter/recycling
receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50
Designated Market Areas ("DMAs") in the United States. In addition to static
display advertising, OutdoorPartner provides advertisers with the opportunity
to push rich digital content from its phone kiosks to consumers' Bluetooth
enabled mobile phones with a service called PrimeCasting. Combined with its
powerful, proprietary database and mapping software, the Company's extensive
network offers advertisers micro-targeted ad placement in close proximity to
pedestrian traffic and the point of purchase. More information may be found
online by visiting www.outdoorpartner.com.

    Forward-Looking Statements

    This news release contains forward-looking statements regarding, among
other things, OutdoorPartner's beliefs, plans, objectives, strategies,
estimates, intentions and expectations. Such statements are based on a number
of assumptions which may prove to be incorrect, involve certain risks and
uncertainties that are difficult to predict and, accordingly, are not
guarantees of future performance. The future results of the Company or
developments may differ materially from those expressed in the forward-looking
statements contained in this news release, due to, among other factors,
OutdoorPartner's lack of operating profits, its dependence on key personnel,
general economic conditions and other external events that may impact on
customers' advertising spending, competition from other out-of-home
advertisers and other media and government regulation seeking to limit or
restrict OutdoorPartner's activities. More detailed information about these
and other factors is included in OutdoorPartner's 2006 Annual Information Form
and other documents published or filed by, or on behalf of, OutdoorPartner
from time to time with the Canadian securities regulatory authorities. Other
than as required by law, OutdoorPartner undertakes no obligation to publicly
update or revise any such forward-looking statements or information, whether
as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E

For further information:

For further information: Mark Brodkin, Chief Executive Officer,
OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305,
Toronto, Ontario, M5V 1X2, Canada, T: (416) 602-1602, F: (416) 352-5070

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