TORONTO, Nov. 6 /CNW/ - OutdoorPartner Media Corporation (TSXV: OPX)
("OutdoorPartner" or the "Company"), a leading alternative out-of-home media
provider, today announced that it has signed an agreement with the City of
Kansas City ("Kansas City" or the "City") for a PartnerBin pilot project.
Under the terms of the agreement, OutdoorPartner has the right to sell
advertising space on up to 500 PartnerBins for a term of five years.
"This addition to the PartnerBin network expands our ability to deliver
highly desirable advertising space to advertisers in the top 50 U.S. media
markets," said Mark Brodkin, Chief Executive Officer of OutdoorPartner. "At a
time when individuals and organizations alike are increasingly focused on
environmental impact and the green movement, Kansas City joins a growing list
of innovative communities utilizing the PartnerBin program to increase public
space recycling and generate a positive environmental impact."
Ranking just behind San Diego and ahead of Milwaukee, Kansas City is the
31st ranked media market in the U.S. In addition to being one of the top 50
media markets in the U.S., Kansas City has more boulevards than Paris, making
street-level media ideal for engaging the City's pedestrian traffic.
OutdoorPartner is a market leader in the high-growth alternative
out-of-home advertising industry. The Company provides its advertising clients
with an opportunity to post messages on its diversified network of over
700,000 advertising displays - including payphone kiosks, litter/recycling
receptacles ("PartnerBins"), and lifeguard towers - covering all of the top 50
Designated Market Areas ("DMAs") in the United States. In addition to static
display advertising, OutdoorPartner provides advertisers with the opportunity
to push rich digital content from its payphone kiosks to consumers' Bluetooth
enabled mobile phones with a service called PrimeCasting. Combined with its
powerful, proprietary database and mapping software, the Company's extensive
network offers advertisers micro-targeted ad placement in close proximity to
pedestrian traffic and the point of purchase. More information may be found
online by visiting www.outdoorpartner.com.
Forward Looking Statements
This document may contain forward-looking statements, relating to
OutdoorPartner's operations or to the environment in which it operates, which
are based on OutdoorPartner's operations, estimates, forecasts and
projections. These statements are not guarantees of future performance and
involve risks and uncertainties that are difficult to predict and/or are
beyond OutdoorPartner's control. A number of important factors could cause
actual outcomes and results to differ materially from those expressed in these
forward-looking statements. Factors that may cause such differences include,
but are not limited to, OutdoorPartner's lack of operating profits, its
dependence on key personnel, general economic conditions and other external
events that may impact on customers' advertising spending, competition from
other out-of-home advertisers and other media and government regulation
seeking to limit or restrict OutdoorPartner's activities. More detailed
information about these and other factors is included in OutdoorPartner's 2005
Annual Information Form and other filings with the Canadian securities
regulatory authorities. Consequently, readers should not place any undue
reliance on such forward-looking statements. OutdoorPartner disclaims any
intention or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.
The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.
For further information:
For further information: Mark Brodkin, Chief Executive Officer,
OutdoorPartner Media Corporation, 296 Richmond Street West, Suite 305,
Toronto, Ontario, M5V 1X2, Canada, Tel: (416) 602-1602, Fax: (416) 352-5070