OutdoorPartner Media Announces Issuance of Options to Directors and Officers

    TORONTO, Aug. 20 /CNW/ - OutdoorPartner Media Corporation (TSXV: OPX)
("OutdoorPartner" or the "Company"), a leading alternative out-of-home media
provider, today announced the issuance of share purchase options to three
directors and officers.
    Pursuant to its stock option plan, a total of 300,000 share purchase
options (the "Options Grant") were issued to certain directors and officers.
This grant is effective as of August 20, 2007 and each share purchase option
grants its holder the right to acquire one common share of OPX at a price of

    About OutdoorPartner:

    OutdoorPartner operates in the alterative out-of-home advertising
industry. The Company provides its advertising clients with an opportunity to
post messages on its inventory of litter/recycling receptacles
("PartnerBins"), payphone kiosks and lifeguard towers. OutdoorPartner's
payphone kiosk inventory consists of over 700,000 payphone kiosks located in
all of the top 50 Designated Market Areas ("DMAs"). The Company's PartnerBins
are currently located in ten U.S. communities, including: New York City,
Atlanta, St. Louis and Baltimore. The Company's lifeguard tower inventory is
located on the beaches of Southern California. In addition to static billboard
advertising, OutdoorPartner provides advertisers with the opportunity to push
rich digital content from its payphones to consumers' Bluetooth enabled mobile
phones with a service called PrimeCasting. The Company's revenue is generated
through the sale of advertising space on payphone kiosks, PartnerBins, and
lifeguard towers and through the sale of the Company's PrimeCasting service.
More information may be found by visiting www.outdoorpartner.com or

    Forward-Looking Statements

    This news release contains forward-looking statements regarding, among
other things, OutdoorPartner's beliefs, plans, objectives, strategies,
estimates, intentions and expectations. Such statements are based on a number
of assumptions which may prove to be incorrect, involve certain risks and
uncertainties that are difficult to predict and, accordingly, are not
guarantees of future performance. The future results of the Company or
developments may differ materially from those expressed in the forward-looking
statements contained in this news release, due to, among other factors,
OutdoorPartner's lack of operating profits, its dependence on key personnel,
general economic conditions and other external events that may impact on
customers' advertising spending, competition from other out-of-home
advertisers and other media and government regulation seeking to limit or
restrict OutdoorPartner's activities. More detailed information about these
and other factors is included in OutdoorPartner's 2006 Annual Information Form
and other documents published or filed by, or on behalf of, OutdoorPartner
from time to time with the Canadian securities regulatory authorities. Other
than as required by law, OutdoorPartner undertakes no obligation to publicly
update or revise any such forward-looking statements or information, whether
as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E

For further information:

For further information: Mark Brodkin, CEO, OutdoorPartner Media
Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario, M5V 1X2,
Canada, T: (416) 602-1602, F: (416) 352-5070, www.outdoorpartner.com

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