OutdoorPartner Media Announces Acquisition of Mira Outdoor Media Assets

    TORONTO, Aug. 9 /CNW/ - OutdoorPartner Media Corporation
("OutdoorPartner" or the "Company") (TSXV: OPX) is pleased to announce that
the Company has acquired substantially all of the assets of Mira Outdoor Media
Inc. ("Mira") of Los Angeles, California. Mira operates on a network of 15,000
phone kiosks in the largest markets on the West Coast. Mira's primary customer
base consists of local and regional clients in Los Angeles, San Francisco,
Seattle, Las Vegas, and San Diego.
    Mira's founder will be joining the OutdoorPartner team and will lead the
development of the Company's local sales initiative nationwide.
    "This acquisition will bolster OutdoorPartner's existing Southern
California payphone kiosk advertising business servicing national advertisers
with an established business model for serving local and regional advertisers
in Southern California," stated Mark Brodkin, Chief Executive Officer of
OutdoorPartner. "We are also extremely excited to add a seasoned executive
with proven local sales success to drive the rollout of our local business
    Terms of the transaction were not disclosed.

    About OutdoorPartner:

    OutdoorPartner is a market leader in the emergent alternative out-of-home
media segment. The Company operates two out-of-home media networks: a
PartnerBin network and a payphone kiosk advertising network. PartnerBins -
litter/recycling receptacles that facilitate advertising - are currently
located in ten U.S. communities, including: New York City, Atlanta, St. Louis
and Baltimore. OutdoorPartner's payphone kiosk advertising division, Prime
Point Media, offers highly-targeted advertising plus PrimeCasting - a
Bluetooth broadcast solution - on a network of over 700,000 payphone kiosks
located in all of the top 50 designated market areas. More information may be
found by visiting www.outdoorpartner.com or www.primepointmedia.com.

    This document may contain forward-looking statements, relating to
OutdoorPartner's operations or to the environment in which it operates, which
are based on OutdoorPartner's operations, estimates, forecasts and
projections. These statements are not guarantees of future performance and
involve risks and uncertainties that are difficult to predict and/or are
beyond OutdoorPartner's control. A number of important factors could cause
actual outcomes and results to differ materially from those expressed in these
forward-looking statements. Factors that may cause such differences include,
but are not limited to, OutdoorPartner's lack of operating profits, its
dependence on key personnel, general economic conditions and other external
events that may impact on customers' advertising spending, competition from
other out-of-home advertisers and other media and government regulation
seeking to limit or restrict OutdoorPartner's activities. More detailed
information about these and other factors is included in OutdoorPartner's 2006
Annual Information Form and other filings with the Canadian securities
regulatory authorities. Consequently, readers should not place any undue
reliance on such forward-looking statements. OutdoorPartner disclaims any
intention or obligation to update or revise any forward-looking statements,
whether as a result of new information, future events or otherwise.

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

    %SEDAR: 00021410E

For further information:

For further information: Mark Brodkin, CEO, OutdoorPartner Media
Corporation, 296 Richmond Street West, Suite 305, Toronto, Ontario, M5V 1X2,
Canada, T: (416) 602-1602, F: (416) 352-5070, www.outdoorpartner.com

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