Outdoor retailer announces new senior manager

    Former Parisian will lead communication and marketing

    VANCOUVER, June 7 /CNW/ - Peter Robinson, Chief Executive Officer of
Mountain Equipment Co-op(TM) (MEC), is pleased to announce the appointment of
Nathalie Baudoin as Senior Manager of Communications and Marketing. The
appointment follows a year-long search, within and outside Canada, to find an
executive who possesses the right mix of experience and skills to lead the
bilingual communication and marketing activities of Canada's leading outdoor
retailer and largest consumer co-operative.
    Ms. Baudoin has extensive experience in the outdoor retail sector and
sustainability initiatives. From 1989 to 2001, she oversaw communications and
marketing for Patagonia in Europe, launching the popular outdoor brand in 14
countries and five languages. More recently, she was the principal of Green
Press, a Paris-based consulting firm providing sustainability communications
to businesses and non-governmental organizations in France.
    A native of France and a recent resident of Paris, Ms. Baudoin is fluent
in English, French, German and Spanish. She holds a Masters in Foreign
Languages from Paris-Sorbonne University and an Executive Graduate Degree from
INSEAD business school in Fontainebleau, France.
    Ms. Baudoin is an outdoor enthusiast who enjoys cycling, hiking, ski
touring and trail running. She has two teenage children. Together, they will
be relocating to Vancouver from Paris in July.

    Editors: A high-resolution photograph is available upon request.

For further information:

For further information: Tim Southam, Communications Manager, (604)
707-4480 (Direct), (778) 388-1275 (Cell), tsoutham@mec.ca; Nadia Beaupré,
Communications and Marketing Coordinator, (604) 707-4466, nbeaupre@mec.ca

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Mountain Equipment Co-Op

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