Organizing Chaos, Neatfreak Group defies Retail downturn

    TORONTO, Jan. 6 /CNW/ - The Partners at Neatfreak Group
are pleased to announce today the appointment of John Collins to Partner and
Chief Marketing Officer of the organization. Neatfreak (previously known as
Varimpo/dba Simply Storage USA) is a leading consumer product company with a
30 year history of success in the category of Home Organization and growing.
    Neatfreak will rely on Collins' leadership to create, lead and oversee
strategic Brand, Marketing, and Communications Initiatives. With more than 25
years of experience and success in global strategic brand marketing and
executive leadership, John's responsibilities will include leading a team of
both internal and external marketing personnel to communicate the Neatfreak
story. In addition, he will develop innovative business partnerships around
the world.
    "I am thrilled to be a part of Neatfreak at a time when retailers and
consumers are looking to organize their businesses and their lives. To take a
low tech category and make it relevant and real to consumers is what Neatfreak
has accomplished. I am amazed at the opportunity this category presents," said
John Collins.


    Neatfreak is a diversified consumer products company
that specializes in home organization; developing and designing innovative
products that organize your life through imaginative solutions. Guided by an
expert world class, European design group, Neatfreak serves as the catalyst to
increase value through execution and partnerships with best-in-class
manufacturers, wholesalers and retailers.

For further information:

For further information: John Collins, Partner, Managing Director,
Neatfreak Group Inc., (905) 624-6262 x262

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