Organic Meadow launches premium ice cream

                 What goes better with summer than ice cream?
               Especially three new delicious organic flavours!

    GUELPH, ON, Aug 4 /CNW/ - Organic Meadow announced today the launch of
their new line of premium ice cream as yet another celebratory element of the
co-operative's extensive 20th anniversary product development and distribution
    "We're extremely pleased that our new premium ice cream has met with such
market success and is on so many freezer shelves across Ontario," said Steve
Cavell, CEO, Organic Meadow Inc. "The distinctive new packaging and the three
fabulous new flavours make it even more of a treat!"
    The three new flavours are Raspberry Chocolate Chunk, Coffee Crème and
Praline Dream. Available in 473 ml heat-sealed, tamper-evident containers, the
new flavours complement the original line of Organic Meadow ice cream
including Chocolate, Vanilla Swirl, Vanilla, Carmel Swirl, Strawberry and
Chocolate Swirl. Vanilla, Strawberry and Chocolate also are available in 946
ml containers.
    There's more than just packaging that's new with respect to Organic
Meadow ice cream. All the flavours are even creamier than before as the
"over-run" - that is, the amount of air in the product that results in its
density - has been reduced to among the best in the industry. This enhances
taste, making Organic Meadow ice cream even more delicious.
    Of course, Organic Meadow ice cream remains one of Canada's best-tasting
favourites because it's made with the milk of happy, certified organic cows on
more than 100 family farms across Ontario. And because more than 50% of
Organic Meadow's farms are within 100 miles of Toronto, consumers know it's
not only delicious but also fresh and local.
    Organic Meadow is celebrating its 20th anniversary this year by traveling
across Ontario once a month (or more!), stopping at various community events
ranging from conferences to local fairs. The company is sponsoring appearances
by popular Canadian singer-songwriter Murray McLauchlan at all OM anniversary
events this year. Check the Organic Meadow website for upcoming events.

    Organic Meadow Inc. is the administration and marketing organization
owned by Organic Meadow Co-operative Inc. As a co-op, Organic Meadow shares
profits with the farmers who have invested in it and lead it. Organic Meadow
has a strong social mission and actively supports a number of charities
including The Stop/Green Barn, Farmers Helpline, a co-op development in Gambia
(Africa), the Guelph Family Shelter, Second Harvest and others. Organic Meadow
has also funded and helped create organic farmers' co-operatives in Nova
Scotia and Manitoba. Visit the Organic Meadow website at

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Media Contact: David Holmes, (416) 628-5605,; Beth Sulman, (416) 628-5602,

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