Open Text Presents Artesia Digital Asset Management Solution for Broadband & Broadcast Media at NAB 2007

    Artesia Digital Media Group Sponsors the Digital Asset Management
    Theater; Presents Product Overviews, DAM Best Practices, Customer Case

April 16 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX, TSX: OTC), the
largest independent provider of enterprise content management (ECM) software
and solutions, announced today that its Artesia Digital Media Group is
showcasing its market-leading Artesia DAM solutions for broadcasters this week
at the National Association of Broadcasters (NAB) 2007 Conference, in Las
Vegas, April 16-19. The company's solutions help broadcasters improve the way
they manage video and other rich media content to increase programming
opportunities, streamline distribution and improve efficiency.
    Open Text's Artesia Digital Media Group is exhibiting in booth SU 15315
and in Microsoft Corporation's booth. The company is once again sponsoring the
NAB Digital Asset Management Theater, where Artesia representatives, customers
and strategic partners Microsoft, BearingPoint, Infosys, Sun Microsystems and
Televisa are presenting product overviews, DAM best practices and case study
    Consumers increasingly expect their media content to be available when
they want it, where they want it and how they want it. These factors are
driving the producers of media content to make fundamental changes - older,
analog-based tools and practices must be replaced by modern digital
technologies and processes. Media companies who embrace these changes and
master them will thrive; those who do not will become increasingly
    This imperative move to digital content is causing enlightened media
companies to realize they need a better strategy for managing their core
intellectual property assets that not only protects assets, but streamlines
the process by which assets get produced and distributed. Open Text's Artesia
DAM solution provides a foundation-level solution that safeguards content,
while simultaneously enabling standards-based interoperability across the
evolving digital ecosystem for media content. Feature highlights include
service-oriented J2EE architecture, robust natural-language search, extensible
metadata frameworks and collaboration and transformation services tuned for
rich media.
    "Evolving consumption patterns require today's leading media companies to
have a content management infrastructure geared to facilitate rapid response.
The Artesia Digital Asset Management solution provides just such a platform,"
said Scott Bowen, President of Open Text's Artesia Digital Media Group. "We
are excited to be at NAB again this year with our top clients and partners
discussing and demonstrating our solutions."
    For the past several years, the Artesia Digital Media Group has sponsored
the Digital Asset Management Theater, which was established to bring a
comprehensive agenda of best practices to the NAB audience. Located in the
South Hall Upper Level, Meeting Room Complex, Room 216, Theater sessions this
year include:

    Artesia DAM for Broadcast & Broadband - Connecting the Digital Ecosystem
    Monday, April 16, 1:30 - 2:15

    Guy Hellier, Vice President, Product Management of Open Text's Artesia
Digital Media Group, will provide an overview of how the Artesia DAM for
Broadband & Broadcast solution can help companies that work with video and
broadcast quality content realize greater operational efficiency, reduce
costs, increase programming opportunities, and streamline distribution.

    Artesia Digital Media Group & Microsoft - A Winning Combination for Rich
    Media Collaboration
    Tuesday, April 17, 1:00 - 1:45

    This session will address Artesia Digital Media Group's solutions with
Microsoft, including Artesia DAM offered on the Microsoft SQL Server 2005
platform; and how Microsoft and Artesia DAM customers can more efficiently
collaborate around rich media content by leveraging Microsoft Office
SharePoint Server 2007.

    Planning for a Successful DAM Implementation within a Broadcast
    Tuesday, April 17, 3:05 - 3:55

    Critical to any successful project is thoughtful planning to ensure that
key criteria are met within desired budgets and timeframes. Artesia Digital
Media Group, joined by BearingPoint, Sun Microsystems, and joint customer
Televisa, the world's foremost Spanish language media corporation, will
discuss their approach to planning for Televisa's implementation.

    Artesia Presents Digital Asset Management for Marketing & Advertising
    Wednesday, April 18, 1:00 - 1:45

    Digital content is having a profound impact on the way marketing and
advertising content is produced, managed, and distributed. The Artesia Digital
Media Group, along with its strategic partner Infosys, will address the
pivotal role DAM plays within marketing and advertising.

    For more information on NAB 2007, go to

    About The Artesia Digital Media Group and Open Text
    Open Text(TM) is the world's largest independent provider of Enterprise
Content Management software and solutions. For more information, go to The Artesia Digital Media Group is a leader in enterprise
Digital Asset Management (DAM) solutions that help media-intensive companies
more efficiently manage and deploy their digital content. For more information
about The Artesia Digital Media Group, go to:

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    This news release may contain forward-looking statements relating to the
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    Copyright (C) 2007 by Open Text Corporation. LIVELINK ECM and OPEN TEXT
are trademarks or registered trademarks of Open Text Corporation in the United
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For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext.4266,; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429,; Brian Edwards,
McKenzie Worldwide, (503) 577-4583,

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