One week to go until launch
TORONTO, Aug. 13 /CNW/ - Ontario's fifth annual Worst Roads Campaign is
set to launch in one week's time. Road users fed up with dodging potholes and
paying vehicle repair bills caused by bad roads will soon have the opportunity
to send a loud and clear message to Dalton McGuinty, John Tory and Howard
Hampton during the upcoming provincial election.
"Any motorist who has ever had to shell out hundreds or even thousands of
dollars to fix damage caused to their vehicles by a bad road knows the true
costs of driving on neglected roads and bridges," said Kris Barnier,
Provincial Affairs Specialist CAA Ontario. "With the upcoming provincial
election, now is the time for Ontarians to tell the provincial leaders and
candidates that they want their provincial gas tax dollars spent fixing their
local roads and bridges."
This year's campaign aims to convince the provincial party leaders to
commit to sharing more of Ontario's gas tax revenue with municipalities
struggling to maintain their local roads. That's why, starting August 20,
2007, motorists, cyclists and transit users will be able to make their voices
heard by logging onto www.worstroads.ca. The site will give users the
opportunity to cast a ballot for the worst road in their community. Users will
also be able to participate in an online poll and send an electronic post card
to the party leaders and to their mayor that says they want more of their
provincial gas tax dollars sent back to their municipal government to help fix
their crumbling local roads and bridges. Balloting opportunities will also be
available at select CAA stores and approved auto repair centres.
This year's campaign will highlight that Ontario's bad roads are costing
motorists a lot of money each year in vehicle damage and are putting their
safety and the environment at risk.
The campaign, sponsored by CAA and the Ontario Road Builders'
Association, will take its message across Ontario during the six-week
campaign, visiting more than 40 communities across the province. Balloting
opens on August 20, 2007 and will conclude on September 28, 2007. The
coalition will announce final results during the first week of October, 2007.
For further information:
For further information: Karen Gordon, Squeaky Wheel Communications,
(416) 699-1624, firstname.lastname@example.org