Ontario's Hottest New Wine Country Experience!

    NIAGARA, ON, June 5 /CNW/ - Canada's first ever Wine Country Run, in
Niagara's Twenty Valley next week, is a must for both wine lovers and runners
    By taking part in the 1/2 marathon, 10K or 4K walk, participants will
experience Ontario's Wine Country like never before. On Saturday June 13th and
Sunday June 14th runners and walkers of all abilities are invited to explore
the region's marvelous vineyards and taste premium VQA wines from twelve of
the area's participating wineries in three different ways over two days.
    Expecting over 3,000 race participants, weekend celebrations start on
Saturday at 11am with the Runner's Expo at Beamsville Centennial Arena where
runners and race supporters will be able to sample amazing local wines along
with delicious food throughout the day and into the evening's BBQ. Twenty
Valley Tourism and participating wineries will be providing complimentary
shuttles throughout the day to ensure visitors soak in the stunning scenery
and panoramic views as they tour wineries along the race route. A 4-star
concierge service will be on site that day ready to advise visitors on wine
routes and help book dinner and accommodation reservations.
    "This is an event that captures the essence of Twenty Valley's wine
culture. It is unique, green, unpretentious, and designed to enjoy at your own
pace" says AJ McLaughlin, Chair of Twenty Valley Tourism Association and
Tourism Committee Chair for WCO.
    On Sunday, Race Day starts at different times and locations but all
participants will have equal opportunity to absorb their beautiful
surroundings as they travel along the picturesque course and stop for wine
tasting at stations set up along the way.
    "Of course we are thrilled that the 4K walkers will start the race from
our property" explains Ed Madronich, President of Flat Rock Cellars, adding
"It is more than just a race through beautiful Wine Country because it
embraces and brings together an entire community for two very special days."
    And whether you're waiting to cheer on your favourite runner or
celebrating a personal best, the Finish Line Street Party will be the place to
be. The charming village of Jordan is shutting down Main Street all day so
everyone can celebrate and explore regional wines along with the many other
things that go so well with good wine like gourmet food, entertainment, fine
art galleries, cafes and eclectic shops.
    Len Pennachetti, President Cave Spring Cellars explains "This is an
innovative way of introducing new guests to the Wineries of Twenty Valley and
the Niagara Peninsula wine region while getting them out to learn about the
many wine related experiences we have here".
    Register and discover more about the 1st annual Twenty Valley Wine
Country Run by logging on to www.winecountryrun.com.

    The Wine Council of Ontario is a non-profit trade association that
represents Ontario's four wine regions - Niagara Peninsula, Pelee Island, Lake
Erie North Shore and Prince Edward Country. These regions grow 75 per cent of
the grapes used in Canadian wine production.

For further information:

For further information: Media contact: Magdalena Kaiser-Smit, Director
of Public Relations - Marketing & Tourism, Wine Council of Ontario, (905)
684-8070 ext. 228, Magdalena@winesofontario.org

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Wine Council of Ontario

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