Ontario wineries launch campaign to support food banks through VQA
purchases at LCBO
TORONTO, Nov. 27 /CNW/ - Wine buyers can help reduce hunger this holiday
season by purchasing Ontario VQA wines at LCBO stores throughout the province.
The Ontario wine industry is launching a campaign during the holiday
season to raise funds to benefit those facing hunger in our communities. For
every bottle of VQA wine purchased from now through to December 31 at LCBO
stores, 25 cents will be donated to the Ontario Association of Food Banks
(OAFB). All funds raised will be shared with member food banks proportionately
across the province.
"More consumers are embracing the 'buy local' philosophy including
supporting our quality VQA wines and we really felt it was important to share
in our success by giving back to our own communities," said Norm Beal, Chair
of the Wine Council of Ontario.
The objective of the 'Buy Local, Share Local' campaign is to raise enough
funds to enable members of the Ontario Association of Food Banks to buy
$400,000 worth of food for those in need. One dollar can help acquire and
distribute eight dollars worth of food.
"We live in a very prosperous province, and yet hundreds of thousands of
Ontarians are forced to turn to food banks because they face hunger every
day," said Adam Spence, Executive Director of the OAFB. "We are proud to work
with the Wine Council of Ontario in order to support local food banks and to
encourage Ontarians to support our local producers and neighbours this holiday
"The LCBO is pleased to be a part of this important initiative," said Bob
Peter, LCBO President and CEO. "Our customers are generous supporters of
worthy causes and we're pleased to help facilitate this worthwhile fundraising
project launched by Ontario wineries this holiday season."
The campaign is also extended to participating winery properties
throughout Ontario's wine regions where a portion of proceeds from their
tasting bars will be donated back to local food banks in the region. For more
information about the program, log on to www.winesofontario.ca.
About the Wine Council of Ontario
The Wine Council of Ontario is a non-profit trade association that
represents Ontario's four wine regions - Niagara Peninsula, Pelee Island, Lake
Erie North Shore and Prince Edward Country. These regions grow 75 per cent of
the grapes used in Canadian wine production.
About The Ontario Association of Food Banks (OAFB)
The OAFB is a network of over 100 food banks working to end hunger across
the province from Ottawa to Windsor, and Niagara Falls to Thunder Bay.
320,000 Ontarians are served by food banks every month, and 40 per cent of
those served are children. The OAFB moves millions of pounds of food every
year, coordinates the food bank distribution network, encourages safety and
quality, provides support on development, operations, and management, and
raises the profile of hunger in Ontario.
For further information:
For further information: Sherri Haigh, Director of Public Affairs, Wine
Council of Ontario, W: (905) 684-8070 ext. 228, Cell: (416) 809-6560, or E:
firstname.lastname@example.org; Adam Spence, Executive Director, Ontario
Association of Food Banks (OAFB), W: (416) 656-4100, C: (416) 543-0897, E: