Ontario Wines - Can you keep up with the Challenge?

    Drink Local for 30 Days

    NIAGARA, ON, Aug. 20 /CNW/ - Did you know you can Drink Local and taste
some of the best wine in the world created right here in Ontario, using
nothing but Ontario grapes? That's what the VQA stamp means - 100% Ontario.
    The Wine Council of Ontario is challenging Ontario residents to drink
local for 30 days whenever they drink wine. For 30 days consumers are asked to
replace usual foreign wine purchases with local Ontario VQA wines allowing
them to experience the full depth and breadth of what we produce right here at

    Since launching the challenge several weeks ago, a thriving online
community has already formed around the 30 Day Challenge, especially on the
microblogging service Twitter where those taking the challenge have
self-organized around the identifier No.30DOWC(30 Day Ontario Wine Challenge)
- allowing everyone on the network to follow the challenge, as well as by
following the official Wines of Ontario Twitter profile

    "We want people to take the 30 Day Challenge so they can see what they
have been missing. Once they taste the great wines Ontario has to offer -
right from our own wine country, they will wonder why they waited so long to
try them," said Ed Madronich, Chair of the Wine Council of Ontario and
proprietor of Flat Rock Cellars. "Consumers taking the challenge will not only
experience exceptional wines, but with every Ontario VQA wine purchase they
will create $11.50 per litre in return to the economy over and above taxes
versus 67 cents per litre in value for imported wines and the choice becomes
even more appealing. Drink local wines because they are great and have great
benefits to the province."

    Signing up for the 30 Day Drink Local Challenge is simple and can be done
anytime by visiting the website www.thinkglobaldrinklocal.ca. Consumers are
able to share their discoveries and favourites with friends through links to
Facebook, Youtube and Twitter. They will also receive regular e-mail
newsletters with tips and ideas about enjoying Ontario wines with the themes
of Explore, Discover, Dream and Taste. Newsletters include information on what
Ontario VQA wine styles to try, food and wine pairing tips for summer
barbeques, innovative ways to enjoy and entertain with Icewine, travel ideas
for visiting Ontario Wine Country and more.

    "While you are taking the Drink Local Challenge, come visit our
province's beautiful wine country and fall in love with Ontario in a whole new
way," added Madronich.

    Touring is made easy by using the popular 2009 Official Guide to the
Wineries of Ontario that includes 82 properties with an easy-to-use pull-out
map as well as an overview of each winery. The new guide was distributed in
major newspapers and is now available at wineries and the LCBO. Consumers can
order a free copy by calling 1-800-ONTARIO or by downloading a copy by
visiting www.winesofontario.ca.

    The Wine Council of Ontario is a non-profit trade association that
represents Ontario's four wine regions - Niagara Peninsula, Pelee Island, Lake
Erie North Shore and Prince Edward Country. These regions grow 75 per cent of
the grapes used in Canadian wine production.

For further information:

For further information: Media contact: Magdalena Kaiser-Smit, Director
of Public Relations - Marketing & Tourism, Wine Council of Ontario, (905)
684-8070 ext. 228, Magdalena@winesofontario.org

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Wine Council of Ontario

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