Kids and families recruited to 'SciCom5', a first-of-its-kind social
TORONTO, April 7 /CNW/ - Calling all cyberspace sleuths across Ontario!
In celebration of its 40th anniversary season, the Ontario Science Centre has
launched an innovative and exciting social media challenge to bring families
together and encourage scientific learning through the power of new media
technology. Leading up to the Science Centre's actual 40th anniversary on
September 26th, the challenge - known as SciCom5 - will run 24 weeks beginning
April 7, 2009. The public is invited to participate by enlisting at
"We're pleased to be launching this program and the corresponding SciCom5
blog. Through the blog as well as other social media such as YouTube and
Facebook, we're inviting children and their families to get involved and solve
our science-based mystery challenge," said Lesley Lewis, CEO of the Ontario
Science Centre. "It's an innovative and interactive way to get people thinking
about science, whether they come to the Ontario Science Centre in person or
The premise of the social media challenge centers around helping 12
year-old Jamie Gill solve the mystery surrounding her grandfather's
disappearance. Her grandfather, Dr. George Gill, was a leading scientist who
worked on the earliest version of the Internet, (known as the Arpanet) until
he mysteriously vanished in 1969. At the time of his disappearance Dr. Gill
was having frequent arguments with his colleague Dr. Leroy Xandergraph who
wanted to use the Arpanet for his personal gain. It is now known that Dr.
Xandergraph released an evil entity known as Maulgrave into the Arpanet. This
entity was to remain dormant for 40 years and take over the Internet.
Jamie was leading the recruitment of SciCom5 with the help of the Ontario
Science Centre before she ventured into cyberspace to solve this mystery. All
SciCom5 recruits are being asked to solve a series of clues and challenges in
order to assist Jamie in finding her missing grandfather and preventing the
evil Maulgrave from taking control of cyberspace.
Information to help solve the clues, which will be released online each
week, can be found by searching the Internet or visiting any of the
exhibitions and programs at the Ontario Science Centre throughout the 2009
season. Participants will move up through the ranks as they complete various
levels in the challenge.
About the Ontario Science Centre
The Ontario Science Centre opened on September 26, 1969, pioneering the
concept of an interactive science museum. Since then, well over 40 million
visitors have passed through its doors. The centre is a model for over 1,000
science centres around the world that have been built since its inception.
The Ontario Science Centre uses science as the lens to inspire and
actively engage people in new ways of seeing, understanding and thinking about
themselves and the world. The Ontario Science Centre is an agency of the
Government of Ontario.
For further information:
For further information: or to arrange an interview please contact:
Tricia Soltys, Narrative Advocacy Media, (416) 922-2211 x 3278,
firstname.lastname@example.org; Christine Crosbie, Ontario Science
Centre, Office: (416) 696-3191, Cell: (416) 895-5482,