Ontario program sparks sales of 2.8 million CFL lightbulbs

    Ontarians redeemed over 1.6 million energy-saving coupons in 2006,
    surpassing targets by 217%

    TORONTO, March 7 /CNW/ - Ontarians demonstrated their enthusiasm for
conservation by redeeming over 1.6 million coupons for energy-saving products
last year. In doing so, they purchased an estimated 2.8 million compact
fluorescent light bulbs, according to the Ontario Power Authority.
    The coupons were part of a province-wide spring and fall campaign - Every
Kilowatt Counts - which twice sent coupon booklets and information on
electricity savings to over 4.6 million Ontario households in 2006.
    Ontarians redeemed these coupons for savings on products such as compact
fluorescent light bulbs, programmable thermostats, ceiling fans and timers.
Over 3,000 retail outlets participated in the program in 400 communities in
every corner of the province.
    In total, the 2006 program will result in lifetime electricity savings of
more than 2 million MWh (megawatt-hours) over the 8-year lifetime of the
products, which is enough electricity to power about 24,000 Ontario households
(a city the size of North Bay) over the same time period.
    "The McGuinty government is committed to fostering a culture of
conservation across our province," said Kevin Flynn, Parliamentary Assistant
to Ontario Energy Minister, Dwight Duncan. "Every Kilowatt Counts is an
innovative campaign that is delivering results by providing Ontarians with the
tools to save energy, and money."
    "Ontarians embraced this program and its goals, and they took full
advantage of the opportunity to save money and save electricity, doing some
good for our environment in the process," said John Jeza, Director, Mass
Market Channels, Program Operations and Sector Development for the Ontario
Power Authority. "This success could not have been possible without our retail
partners and local electricity distributors across the province."
    Every Kilowatt Counts is an educational and incentive-based program
designed to enhance the culture of electricity conservation in the province.
It raises awareness of conservation opportunities and identifies
readily-available products which can reduce electricity consumption. Coupons
encourage consumers to purchase and install these products. The OPA plans to
begin the 2007 Every Kilowatt Counts program in April.
    "The success of this program demonstrates that Ontarians are enthusiastic
about making small, important changes in their homes in order to conserve,"
said Peter Love, Ontario's Chief Energy Conservation Officer. "With more of
these products in more homes, we will all continue to benefit from cumulative
electricity savings for years to come."

    About the Ontario Power Authority

    In pursuit of its mandate of ensuring an adequate, long-term supply of
electricity for Ontario, the OPA creates and implements conservation and
demand management programs, ensures adequate investment in new supply
infrastructure, performs long-term electricity system planning, and
facilitates the development of a more sustainable and competitive electricity

For further information:

For further information: Media Contact: Tim Taylor, Ontario Power
Authority, (416) 969-6353; Program Contact: Raegan Bunker, Ontario Power
Authority, (416) 969-6053

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Ontario Power Authority

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