Ontario Power Authority Announces Major Electricity Conservation Initiatives

    Five Summer Programs Will Help Ontarians Save Electricity & Money

    TORONTO, April 18 /CNW/ - The Ontario Power Authority (OPA) unveiled
today a province-wide suite of five Electricity Conservation education and
incentive programs which give Ontarians the tools they need to conserve
electricity, save money and benefit the environment.
    Beginning this week, electricity consumers will be able to choose from a
variety of incentives across the complete spectrum of energy efficient
products and services - from retiring their power hungry refrigerators to
tuning up their central air conditioners.
    "These programs represent the largest coordinated effort Ontario has ever
made to encourage consumers to use less electricity," said Paul Shervill, a
Vice President of the Ontario Power Authority. "As Ontario moves toward
re-building its electricity infrastructure, the conservation initiatives of
each resident maintain and enhance the sustainability of our current power
generation and distribution system."
    By combining offers and watching their own electricity habits, consumers
qualify for a 10 percent credit on their electricity bills, automatically, if
they reduce their current consumption by 10% over the same period last year.
    "I am excited to see these incentives introduced to Ontarians," said
Dwight Duncan, Ontario's Energy Minister, who attended the launch. "By taking
advantage of the summer Conservation and Demand Management Programs announced
today, individual Ontarians can play an important role in using electricity
wisely and reducing peak electrical demand over the critical summer months."
    Duncan said, "In 2006, we saw Ontarians begin to embrace conservation
incentives to the point that over 2.8 million CFL light bulbs were sold
through OPA programs. I am confident that this year's programs will help
reduce the province's overall demand for electricity and save people even more

    Spring Every Kilowatt Counts
    This week, the first of Ontario's 2007 Spring Electricity Conservation
initiatives goes in the mail. It is the Spring Every Kilowatt Counts program.
The OPA is mailing incentive coupons - valued at $44 for energy efficient
products - to every household in Ontario. The coupons are redeemable at over
3,000 retail outlets in more than 400 communities across Ontario. The Ontario
Power Authority is promoting and operating this program in collaboration with
local electricity distributors.

    In addition to the Every Kilowatt Counts program, the OPA is launching a
series of other programs throughout the summer months:

    Cool Savings Rebate
    Air conditioning uses a large amount of electricity and is one of the
main reasons that summer has become the peak season for electricity demand.
The Cool Savings Rebate - available now - provides homeowners with rebates if
they tune-up their central air conditioners, or towards the installation of
ENERGY STAR(R)-qualified central air conditioning systems, programmable
thermostats and furnaces equipped with electronically commutated motors.

    The Great Refrigerator Roundup
    The Great Refrigerator Roundup is designed to remove older, inefficient
fridges from the electricity system. Refrigerators collected through the
program will be disposed of in an environmentally safe manner, resulting in a
significantly reduced contribution to local land fill.

    The peaksaver(TM)(*) Program
    The peaksaver program assists qualified Ontarians, and their local
electricity utility, to install a device in their home that allows the utility
to briefly control their central air conditioning system during 'critical'
peak times - typically weekday afternoons during the hottest days of the
summer. Program participants will receive a $25 incentive payment for signing

    Summer Savings
    Another rebate, called Summer Savings is based on last year's highly
successful pilot project by Toronto Hydro. The program will run from July 1,
2007 until August 31, 2007. Participating residents who meet the program
requirements will receive a 10 per cent credit on an upcoming electricity
    "Everyone in Ontario needs to be concerned about electricity
conservation," said Peter Love, Ontario's Chief Energy Conservation Officer.
"I am pleased to see the continued expansion of programs that encourage
Ontarians to take immediate action and reward them for doing so."

    About the Ontario Power Authority
    In pursuit of its mandate of ensuring an adequate, long-term supply of
electricity for Ontario, the OPA creates and implements conservation and
demand management programs, ensures adequate investment in new supply
infrastructure, performs long-term electricity system planning, and
facilitates the development of a more sustainable and competitive electricity

    (*) TM of Toronto Hydro Corporation. Used under license.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: Media Inquiries: OPA Media Hotline, (416)
969-6307, or 1-800-797-9604; Alvin Poon, NATIONAL Public Relations, (416)

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