Ontario Mayors 'pedal for power' to gear up for the Count Me In! Community Challenge Day Challenge

    Ontario Municipalities prepare to face off in The Count Me In! Community

    TORONTO, Aug. 11 /CNW/ - Today Michael Harding, the mayor of Woodstock,
along with other Ontario mayors and municipal representatives, will gear up
for the Count Me In! Community Challenge and 'pedal for power' to demonstrate
the importance of selecting energy efficient products.
    Count Me In! Community Challenge Day is August 14, the 6th anniversary of
the 2003 North American blackout. It's a joint initiative that encourages
Ontarians to pledge to reduce their electricity use in their daily life and on
August 14. On August 14, 77 Ontario communities will compete for the highest
percentage drop in electricity consumption and the highest per capita
participation in the Count Me In! pledge.
    "We're seeing active participation in this 'Count Me In' campaign from
cities, towns and regions across Ontario," said Woodstock Mayor Michael
Harding, one of the municipal leaders in the province-wide campaign. "It
highlights the valuable and very tangible roles played by local governments in
the daily lives of residents and in energy conservation. Together, we are
making a real difference in energy usage in Ontario."
    One way to reduce power consumption is by selecting energy efficient
electronics, like Sony's new BRAVIA(R) VE5 HDTV, which exceeds ENERGY STAR(R)
3.0 requirements by over 50% (in home mode). The winning municipalities in
each of the two challenges will receive a Sony VE5 BRAVIA(R) HD TV, Sony's
most energy efficient television.

    WHAT:    Ontario Mayors 'pedal for power' leading up to the Count Me In!
             Community Challenge

    WHO:     Michael Harding, Mayor of Woodstock, Ontario
             Doug Wilson, President, Sony of Canada Ltd.
             Patrick Lapointe, Director of Television Marketing, Sony of
             Canada Ltd.

    WHEN:    Tuesday, August 11, 2009
             12:00 PM ET

    WHERE:   First Canadian Place park
             100 King Street West, Toronto
             The park faces King Street between Bay and University
             (In the event of rain, the event will take place on the
             Concourse level in the First Canadian Place Shopping Centre,
             beside the waterfall, and across from HMV)

    About the Count me In! Community Challenge

    The Community Challenge Day is the final element of the overall Energy
Conservation Week campaign. It's on August 14, the anniversary of the North
American blackout in 2003.
    The Community Challenge takes its name from the Count Me In! theme of
Energy Conservation Week (May 17-23). It's the final element of the Energy
Conservation Week campaign in 2009, which began with the Leadership Summit on
April 23rd.
    The Community Challenge is a joint initiative of the OPA, the City of
Woodstock - which has led a municipal Blackout Day Challenge for the past
several years - the Association of Municipalities of Ontario (AMO), the
Independent Electricity System Operator (IESO) and the Electricity
Distributors Association (EDA).

    About the Sony VE5 BRAVIA HDTV

    Combining energy-saving features with quality picture performance,
BRAVIA(R) VE5 Eco Series HDTVs boast a high-efficiency HCFL backlight which
provides outstanding image quality while exceeding ENERGY STAR(R) 3.0
requirements by over 50% in Home Mode. An integrated Presence Sensor detects
if you've stepped away from your TV for awhile and shuts the picture off. A
built-in LightSensor automatically adjusts to your room's ambient light and
lowers the brightness of the TV's backlight to conserve energy. Plus, enjoy
Full HD 1080p picture quality and smooth motion with Motionflow(TM) 120Hz
refresh rate technology. For more information, visit www.sonystyle.ca/ecotv.

For further information:

For further information: Kendra Black, NATIONAL Public Relations at
(416) 848-1407 or at kblack@national.ca and Corey Ross, on behalf of Sony
Canada, at (416) 879-5209, or at corey.ross@sympatico.ca

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