Ontario Independent Meat Processors join Homegrown Ontario(TM)

    GUELPH, ON, June 16 /CNW/ - Homegrown Ontario(TM) is pleased to welcome
Ontario Independent Meat Processors (OIMP) to the program. Homegrown Ontario
is a brand that launched in June 2007 to help consumers clearly identify meat
products from Ontario. Currently the logo, a red barn with a trillium in the
centre, can be found on pork, veal, lamb and turkey products that meet the
Homegrown Ontario criteria.
    "The addition of the OIMP to the Homegrown Ontario program opens the door
for all Ontario fresh, frozen or processed meat and poultry products that meet
our criteria to be identified as Homegrown Ontario products," says Jennifer
Haley, chair of Homegrown Ontario and executive director of the Ontario Veal
Association. "This provides consumers with even more opportunity to support
Ontario and serve locally-produced meat products to their family and friends."
    To join the initiative retailers and suppliers must first sign agreements
promising to abide by the established criteria. Retailers wishing to label
meat as Homegrown Ontario must ensure that the product was purchased from an
approved Homegrown supplier. To date, more than 100 retailers and 70
processors across Ontario have signed on to participate in the Homegrown
Ontario program.
    "Our members are very supportive of this collaborative initiative," says
Laurie Nicol, executive director, OIMP. "We regard the Homegrown Ontario
program as extremely beneficial in promoting Ontario meat products and
strengthening the partnership between farmers, processors, retailers and
    Members of the OIMP will benefit from the extensive marketing
communications program that Homegrown Ontario has undertaken which includes
free point-of-sale materials that clearly promote and identify Ontario
produced meat, ongoing advertising in magazines such as Food & Drink and
Canadian Living, and a comprehensive public and media relations program.

    About Homegrown Ontario

    Homegrown Ontario is a partnership between Ontario Pork (OPPMB), the
Ontario Veal Association (OVA), the Ontario Sheep Marketing Agency (OSMA), the
Turkey Farmers of Ontario (TFO) and the Ontario Independent Meat Processors
(OIMP). OP represents 2,900 hog farmers in the province. The OVA is a producer
organization that represents 450+ grain fed and milk fed veal farmers. The
OSMA is a producer-run organization representing 4,200 sheep producers in the
province of Ontario. The TFO is a producer-run organization that represents
189 turkey farmers in Ontario. OIMP is a non-profit organization representing
the interests of 150 meat and poultry processors, packers and retailers across
    Funded in part by the OPPMB, the OVA, the OSMA, the TFO, the OIMP, the
provincial government and Agriculture Adaptation Council's CanAdvance Program,
the Homegrown Ontario program aims to build and promote a branded identity for
Ontario meat and poultry. For more information please visit

For further information:

For further information: Media contact: Alan Jakovac, Cara Epp, Faye
Clack Communications Inc., t. (905) 206-0577 ext. 222, 241, e.
ajakovac@fayeclack.com, cepp@fayeclack.com

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