Ontario Government Supports Tourism In Stratford

    "Tourism Keys" Workshop Will Help Build Tourism

    STRATFORD, ON, March 26 /CNW/ - Stratford area tourism companies and
organizations learned today how to use their websites to attract more visitors
and business, at a "Tourism Keys" workshop held by the Ministry of Tourism.
    "The Ontario government recognizes the importance of the tourism industry
to Stratford and local communities across Ontario," said Minister of Tourism
Jim Bradley. "These workshops help develop local tourism and sustain tourism
related jobs, which in turn help to build strong communities,"
    "Tourism Keys" is a one-day customer relationship management and Internet
Enhancement workshop that is custom-designed for owners and managers of
tourism businesses and organizations. The workshops encourage attendees to
develop a customer-focused strategy using the internet and design their
websites to grow their business.
    The sessions include identifying who your key customers are. They
identify features of a compelling website to attract and maintain those key
customers. The session also alert attendees to identify key words to assure
their website is found through search engine optimization.
    Tourism contributes more than $21 billion a year to the Ontario economy,
and supports more than 200,000 jobs.
    "By working with tourism businesses and organizations we are helping to
provide the necessary tools to grow their businesses and attract visitors,"
said Bradley.

    Disponible en français


For further information:

For further information: David Oved, Minister's Office, (416) 314-1400;
Gary Wheeler, Communications Branch, (416) 325-8391

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Ontario Ministry of Tourism

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