Ontario Flower Growers Sprouts New Consumer Brand

    MISSISSAUGA, ON, March 28 /CNW/ - Ontario Flower Growers Co-operative
Ltd. (OFG) today announced the introduction of its new, fresh-cut flower
brand, "Ontario Flowers". The brand represents the highest standards of
freshness and quality available to Ontario consumers.
    The Ontario Flowers brand designation was developed to help consumers
identify the best possible flower products available and grown in Ontario.
Jouke Sypkes, General Manager of Ontario Flower Growers comments "the new
brand communicates our commitment to deliver only the freshest quality flower
products to our retail partners and consumers."
    Consumers can identify the Ontario Flowers brand by its colourful, green
and yellow logo depicting the image of a flower. The brand is supported by the
tagline, "Always In Season", communicating the year-round availability of
fresh-cut, Ontario Flowers brand flowers and the appropriateness of their
purchase for every day and every occasion. The logo and tagline represent the
essence of the brand and the quality and freshness for which it stands. The
brand will initially be launched through Loblaws stores across the province.
    To support the Ontario Flowers brand launch, an Ontario Flowers website
at www.ontarioflowers.com will provide consumers with information about
Ontario Flowers' standards of quality as well as the latest trends in floral
arranging, tips for entertaining and decorating the home, instruction for
flower care, special offers, contests and much more.
    All flowers that carry the Ontario Flowers brand are subject to quality
control standards that guarantee flowers are fresher and last longer. Each
Ontario Flowers product is quality checked to ensure:

    1.  Fresh Product: maximum 48 hours from harvest to retailer
    2.  Post Harvest Procedures: advanced cut flower treatment to prolong
    3.  Climate Controlled Storage/Shipment: ideal conditions for flowers
        throughout the shipping process
    4.  Quality Control: any product that exceeds expiry date is removed from
    5.  Consumer Guarantee: quality and freshness satisfaction guarantee

    In conjunction with the launch of the website, an "Always In Season"
contest began today. All qualifying entries will be automatically entered into
a draw to win one of five Flowerstyle: the FTD Guide to Flowers in Your Home
books by Pat Ross, or one of ten Easy Flowers books by Jane Durbridge and
Antonia Swinson. To enter the contest consumers can buy cut flowers from
retail stores across Ontario or enter online. To find out more about the
contest, eligibility or contest rules, or about the Ontario Flowers brand,
consumers can visit www.ontarioflowers.com.

    About Ontario Flower Growers

    Ontario Flower Growers Co-operative Ltd. (OFG) is the preferred choice
for wholesale flowers among flower traders and flower lovers in Ontario. OFG
was established in October 1972, and today comprises a community of over
100 greenhouses and field flower growers situated throughout the province of
Ontario. The Cooperative's main distribution channel is through a daily
wholesale flower auction operating from its Mississauga location. The auctions
operate on a "Dutch" model or declining price format using a clock with a
counter clockwise moving clock hand.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: please visit www.ontarioflowergrowers.ca, or
contact: Jouke Sypkes, General Manager, Ontario Flower Growers Co-Operative
Ltd., 910 Midway Boulevard, Mississauga, Ontario, L5T 1T9, (905) 565-5058,

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