Ontario Electronic Stewardship and SEARS team up for Earth Week Electronics Recycling events in 9 Eastern Ontario cities on Saturday, April 25

    Old TVs, computers, monitors, desktop printers and fax machines accepted

    TORONTO, April 24 /CNW/ - Ontario Electronic Stewardship (OES) and SEARS
are teaming up on Earth Week Saturday, April 25 to hold a one-day event to
collect designated electronics which are part of OES's newly launched Waste
Electrical and Electronic Equipment (WEEE) recycling program.
    The collection events are taking place in the parking lots of 14 stores
located in Eastern Ontario. Participating stores are located in Ottawa,
Cornwall, Brockville, Kingston, Belleville, Peterborough, Oshawa, Pickering
and Whitby.
    Electronic equipment that will be accepted for recycling are desktop and
laptop computers and peripherals such as mice, keyboards and disk drives;
monitors; desktop printers; fax machines and televisions.
    Other electronics such as cell phones and cameras will be added in later
phases of the WEEE program.
    "In this age of increasing electronic technology, too many of us -
consumers and businesses - find ourselves at a loss when it comes to dealing
with unwanted waste electronics. Our basements and spare offices are often
full of old televisions and computers," said Carol Hochu, OES executive
director. "This is a chance for Ontarians to recycle that old equipment and by
choosing an OES certified collection location, they can be assured the
materials will be recycled in a responsible manner."
    "The launch of the WEEE program is a significant milestone on our path to
a zero-waste future," said Ontario Environment Minister John Gerretsen. "We
are looking at waste in new ways and seeing the opportunities inherent in
materials we once thought of as 'garbage' including our old televisions and
computers. I congratulate those involved in this program and encourage all
Ontarians to do what they can for the environment," he added.
    SEARS is one of the partners in the WEEE recycling program. After the
introduction of the collection events in Eastern Ontario, the company plans to
host similar events at other SEARS stores over the next year.
    "Sears has a long and rich history of giving back to the communities we
serve," said Dene Rogers, President and CEO, SEARS Canada. "Sears has recycled
the electronics it uses since 2006 with Ontario's most respected recycling
facilities. This has meant that more than 726,000 pounds of electronics have
been recycled instead of being sent to landfill, and has created local jobs.
We are now pleased to extend the offer of recycling electronics to our
customers. This is part of our ongoing progress which demonstrates our
commitment to sustainability as a company."
    The industry-developed and operated Waste Electrical and Electronic
Equipment (WEEE) program is setting up a network of collection sites where
consumers and businesses can drop off unwanted electronics with assurance that
they will be recycled according to established North American environmental
standards. Prior to the WEEE program, about 25,000 tonnes of WEEE have been
collected annually through public and private sector programs.
    The target is to divert an additional 160,000 tonnes of waste electronics
into reuse and recycling programs over the next five years.
    The WEEE program is funded through fees paid to Ontario Electronic
Stewardship by the brand owners, first importers into Ontario and assemblers
of the products designated in the first phase. The funds will be used
exclusively to pay 100 per cent of the program costs including collection,
transportation, consolidation, processing, research and development and
consumer information and education programs such as the Do What You Can
    Consumers who want to find nearby collection locations to recycle
electronic waste can go to an interactive website, www.dowhatyoucan.ca, select
"electronics" and search for the nearest collection site by municipality,
postal code or material type.
    The growing network of certified WEEE collection sites includes
municipalities, retail stores and community service organizations including
participating Salvation Army Thrift Stores in 37 locations throughout
Southwestern, Central and Eastern Ontario.
    OES is responsible for reporting to the provincial government on the
progress of the program towards targets through Waste Diversion Ontario, an
organization set up under the Waste Diversion Act to oversee waste diversion
    "It's extremely gratifying to see another waste diversion program join
the successful blue box and municipal hazardous or special waste programs,"
said Glenda Gies, executive director, Waste Diversion Ontario (WDO). "As the
agency that oversees these programs on behalf of the Ministry of the
Environment, we are proud of the partnerships we are forging in programs
designed to reduce waste and protect the environment."

    WEEE Media Backgrounder
    Sustainability at Sears
    List of collection locations on April 25th (below)
    Find the closest collection site for WEEE: www.dowhatyoucan.ca

    Ontario Electronic Stewardship: www.ontarioelectronicstewardship.ca
    Waste Diversion Ontario: www.wdo.ca

    Collection Locations and Photo Opportunities:


    SEARS, 1250 boulevard Saint-Laurent, Saint Laurent Shopping Centre,
    Ottawa, ON
    (613) 746-4311

    SEARS, 2165 Carling Ave., Carlingwood Shopping Centre, Ottawa, ON -
    (613) 729-2561

    SEARS Home, Pinecrest Shopping Centre, 2685 Iris St., Ottawa, ON -
    (613) 820-5551

    SEARS Home, 1491 Innes Rd., Ottawa, ON - (613) 741-8383


    SEARS, 390 North Front Street, Quinte Mall, Belleville, ON -
    (613) 966-3661
    Agriculture Minister Leona Dombrowsky will be on hand at 11:30 a.m.


    SEARS, 1 Water St. E., Cornwall Square, Cornwall, ON - (613) 938-9305


    SEARS, 2399 Parkdale Ave., 1000 Islands Mall, Brockville, ON -
    (613) 345-1163


    SEARS, 637 Lansdowne St. W., Lansdowne Place, Peterborough, ON -
    (705) 743-6611


    SEARS, 945 Gardiners Road, Cataraqui Town Centre, Kingston, ON -
    (613) 384-4447
    Environment Minister John Gerretsen will be on hand at 10:30 a.m.

    SEARS, 646 Gardiner's Road, Unit No. 1, Kingston, ON - (613) 634-9203


    SEARS, 419 King St. W., Oshawa Shopping Centre, Oshawa, ON -
    (905) 576-1711

    SEARS Appliance & Mattress Store, 1177 Ritson Rd. N., Unit No. 6, Oshawa,
    ON -  (905-429-2330)


    SEARS, 1355 Kingston Rd., Pickering Town Centre, Pickering, ON -
    (905) 420-8000


    SEARS Home, 1629 Victoria St., Whitby, ON - (905) 579-4048

For further information:

For further information: MEDIA CONTACT: Barbara McConnell,
Communications, Phone: (647) 777-3362, cell: (416) 452-2373, off-hours (613)
471-1816, Email: bmcconnell@csr.org

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