Ontario "CHAMP" spreads safety message in War Amps Ambassador Series

    OTTAWA, June 17 /CNW Telbec/ - Losing part of his left leg at the age of
three in a lawnmower accident has given Cody Bell, 8, of Ingleside, Ontario, a
special interest in spreading The War Amps PLAYSAFE message.
    He is doing just that in a video titled PLAYSAFE in Ontario (2 minutes),
the newest addition to The War Amps Ambassador Series. It highlights Cody's
role as a Safety Ambassador as he rides aboard The War Amps award-winning
PLAYSAFE float and spreads the safety message through presentations. He also
spreads the message in a nationally-aired War Amps public service announcement
with the Toronto Argonauts. The PSA recently won a Gold Award at the 2008
Worldfest-Houston International Film Festival in Houston, Texas.
    PLAYSAFE in Ontario has been distributed to regular and community
channels across Ontario and can also be viewed on The War Amps Web site at
    As a member of The War Amps Child Amputee (CHAMP) Program, Cody receives
assistance with the cost of artificial limbs, counselling and attends the
annual Ontario CHAMP Seminar.
    War Amps CEO Cliff Chadderton, who produced the Ambassador Series,
created PLAYSAFE in 1978 when it became apparent that many children enrolling
in CHAMP had lost limbs in accidents while at play. Through parades, safety
presentations, videos, public service messages and productions like the
Ambassador Series, CHAMP youngsters act as Safety Ambassadors and encourage
other children to PLAYSAFE! This year marks the 30th anniversary of this
innovative program.
    The War Amps PLAYSAFE float and CHAMP Safety Ambassadors will be
appearing in parades across Ontario to warn kids that accidents can happen
anywhere. For more information on PLAYSAFE, call toll-free 1 800 250-3030 or
visit www.waramps.ca.

For further information:

For further information: or to interview Cody, please call
Communications at 1 877 60MEDIA or e-mail communications@waramps.ca

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