OnMobile Launches Ad RingBack Tones, Revolutionary Platform for Advertising Industry to Monetize Mobile Subscriber Base

    - Rich and Interactive, Audio Ads, a First in Mobile Marketing
    - Ads Personalized Based on Caller With One-Click Response Capability

    MUMBAI, India, July 7 /CNW/ - OnMobile, India's largest telecom VAS
Company announces the deployment of an innovative Mobile Marketing offering,
Ad RingBack Tones (AdRBT). This service has been launched with a leading
Indian Operator.
    Callers to an AdRBT subscriber will be presented with audio ads, which
are personalized to the caller's profile. OnMobile's AdRBT platform has a
unique call-to-action feature which allows interested users to respond to the
advertisement instantly with the click of a single key. AdRBT subscribers will
receive special discounts and offers from the Operator for their
    Arvind Rao, CEO and Co-founder of OnMobile said, "AdRBT is a disruptive
evolution in mobile advertising and marketing which so far has been limited to
SMS or WAP banners. Marketers can now create rich, interactive, audio ads
which are played straight into an individual's ear for high impact and recall
value. With users receiving an average of 10 calls per day, advertisers have
the ability to reach out to a large and diverse audience in a short period
with full rich MIS in real time which is not possible on other advertising
    Many mobile advertising solutions spam users with unwanted ads or
generic, not personalized ads which irk the consumer. With Ad RBT, Callers are
presented with targeted and relevant ads allowing for impulsive response.
Further, the audio ads can be in any regional language, making this solution
very attractive to the consumer and advertisers.
    A special feature of Ad RBT is the fact that ads have the undivided
attention of the consumer, while waiting for the other party to answer the
call. This significantly enhances the ability for the brand to connect with
their audience and gain salience. With current mobile advertising solutions,
the recipient could delete an SMS ad without reading or they could easily miss
the ads on the WAP screen. Another first is to receive real-time feedback on
the progress of the campaign, enabling the advertisers to react quickly to the
market response.
    With AD RBT, OnMobile is creating a new market for advertisers looking to
capitalize on the huge mobile subscriber base growing rapidly as well as the
rich, interactive capability of this channel.

    About OnMobile

    OnMobile is India's largest Value Added Services (VAS) Company for
Mobile, Landline and Media Service Providers. Incorporated in the year 2000,
OnMobile is a public company headquartered in Bangalore. OnMobile offers
telecom VAS, Voice portals, RingBack Tones, interactive media portals, mobile
marketing and M-Commerce. The products are accessible across all channels
including Voice, SMS, WAP, USSD & On-Device Portals.

    - Market Reach 350M
    - Total unique users 206M
    - Unique users/month 34M
    - Calls handled/month 5.1M

    For more information, please visit http://www.onmobile.com or contact

For further information:

For further information: Satya.A, Marketing Manager, Mobile:
+91-99-0025-0703, Office: +91-80-4180-2500

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