Only one in five companies produce a reliable forecast, despite investing significant time, says KPMG study

    Executives estimate that inaccurate forecasts have cut their share price
    by six per cent over three years

    TORONTO, Nov. 21 /CNW/ - All organizations use forecasts to predict and
manage their future performance yet only 22 percent came within five per cent
of their projections, according to the results of a global study initiated by
    The research study, entitled: Forecasting with Confidence, was conducted
by the Economist Intelligence Unit (EIU) on behalf of KPMG International and
was based on the replies of 544 senior executives, 30 per cent of them Chief
Financial Officers. Respondents were drawn from a cross section of industries
and 59 percent were from organizations with over US$1 billion in annual
    The study shows that unreliable forecasts cost organizations money. On
average forecasts over the last three years have been out by 13 per cent.
Executives in the survey estimate that such errors have directly knocked
six per cent off their share prices over the same period, mainly because of
investor reaction.
    "Earlier research by KPMG had already told us that CFO's were unhappy
with their current forecasting capabilities," said John Herhalt, Practice
Leader, Operations Improvement, KPMG Advisory Services. "By digging deeper in
to this critical finance function, we see very clearly that those companies
that do meet forecasting targets are high performing companies able to make
better decisions about their future. It is obvious that good forecasting

    Highlights from the study include:

    -   Firms with forecasts that came within five percent actual saw share
        prices increase by 46 per cent over the last three years, compared
        with 34 per cent for others
    -   Despite the fact that leaders demand accurate forecasting, companies
        are much more likely to outperform rather than under perform their
        predictions. Possible reasons run from "sandbagging" to protecting
    -   Outperforming the forecast means that important decisions such as
        resourcing and investment choices are being made on the basis of
        inaccurate or incomplete information
    -   Almost 50 per cent of companies surveyed believe the reliability of
        their financial data for forecasting is merely adequate or worse; a
        majority think the same of their non-financial data
    -   Organizations largely use internally generated data - only 40 percent
        use government economic reports. Two out of the four areas where
        companies say they make forecasting errors are consumer demand and
        economic drivers - both of which could be helped by readily available
        external data
    -   Information technology is too often a hindrance not a help

    "What emerges clearly from this study is that high-performing companies
usually take the forecasting process very seriously," said Stephen Spooner,
Western Practice Leader, KPMG Advisory Services. "Armed with better quality,
forward-looking information, executives at these organizations are able to
make better decisions about the future direction of their business."

    About the Research

    KPMG commissioned the Economist Intelligence Unit (EIU) to conduct a
global survey of 544 senior executives, 30 per cent of whom were Chief
Financial Officers. The survey covered a cross-section of industries and
51 per cent of respondents were from organizations with over
US$1 Billion dollars in annual revenues. To supplement the survey, EIU
conducted a program of interviews with senior executives, as well as academics
and experts in the field.
    To download a copy of the report please go to

    About KPMG

    KPMG LLP, a Canadian limited liability partnership established under the
laws of Ontario, is the Canadian member firm affiliated with KPMG
International, a global network of professional firms providing Audit, Tax,
and Advisory services. Member firms operate in 148 countries and have more
than 113,000 professionals working around the world.
    The independent member firms of the KPMG network are affiliated with KPMG
International, a Swiss cooperative. Each KPMG firm is a legally distinct and
separate entity, and describes itself as such.

    KPMG's Canadian Advisory practice offers an integrated suite of services
for companies embarking on complex change projects. The practice delivers
objective, independent advice focused on Growth, Governance and Performance.
In the Performance area we analyze the four dimensions of business change -
people, processes, technology and risk - to identify the areas where there
appear to be problems that prevent the business from achieving its objectives.
We then devise and execute action plans to create value and sustainable
business improvement.

For further information:

For further information: Susan Reisler, Media Profile, (416) 342-1843,; Erin O'Reilly, Media Profile, (416) 342-1811,; Julie Bannerjea, KPMG, (416) 777-3243,

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