Online voter engagement game mirrored NDP surge

New opposition leader finishes on top of's poll results

TORONTO, May 6 /CNW/ - When the polls closed on Monday evening Jack Layton had made historic gains.  It was a trend in popularity and leadership that the two-week online election game Ballot Blitz had shown from the beginning. Layton finished at the top of Ballot Blitz leaderboard with 36%.

Ballot Blitz was an election themed arcade game which posted poll results based on the animated candidates' popularity.  Users were asked to play as one of five party leaders - Stephen Harper, Michael Ignatieff, Elizabeth May, Jack Layton and Gilles Duceppe - while the other four candidates whizzed across the scene attempting to steal votes.

Layton's luster was not confined to Ballot Blitz. He and his party rose to the top of almost every poll on's polling section as well.  These polls measured several leadership qualities including integrity in a fun way.  For example, most users did not believe Layton would attempt to ring 9 items through an 8 item express checkout line.

Ballot Blitz was part of a online voter engagement program by Onestop Media Group.  Onestop promoted both Ballot Blitz and the polls online through their consumer and nationally to millions of people viewing Onestop's portfolio of Digital Out-of-Home Networks.

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For more information or to book an interview, contact:

Kim Wright, Sussex Strategy Group
Tel: 416-644-4978|Cell: 416-617-1549|E-mail:

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