Online Contest a Winning Formula for Construction Safety

    VANCOUVER, Feb. 27 /CNW/ - The Construction Safety Association of BC
(CSABC) has developed a winning formula to reach construction workers with the
information they need to stay safe in the workplace.
    Thanks to an innovative online contest introduced by CSABC and its
industry partners, safety in the workplace in now even more 'top of mind' for
construction workers across the province.
    Announcing the winner at a special presentation, Cathy Lange, CSABC
Executive Director said that the contest demonstrates how industry partners
can make a difference when they collaborate to achieve results.
    In September 2008, the Construction Safety Association of BC partnered
with the Toyota BC Dealers Association and BC Construction Association (BCCA)
to offer an exclusive, online contest. Designed to test the construction
industry's safety knowledge through WorkSafeBC Toolbox Talks, the contest
generated an immense online response, attracting more than 77,800 entries from
across the province.
    Today, one lucky entrant is driving away a winner. Aaron Rath of
Coquitlam was awarded a 2009 Toyota Tundra Truck courtesy of the Toyota BC
Dealers Association.
    "We are delighted to congratulate Aaron Rath and present him with a new
2009 Toyota Tundra," said Toyota Pacific Zone Manager, James Orr.
    "The Tundra delivers enough power and reliability to handle any job, so
it's the perfect prize for someone who works in the construction industry."
    Toyota has maintained a great relationship with the industry and is proud
to be the Official Truck of the BC Construction Association.
    "I still can't believe that I won the truck," said Aaron Rath who works
for PAX Construction Ltd. "I initially entered the contest to see if there was
any workplace safety information that I didn't already know. The contest
encouraged us to go into the WorkSafeBC Toolbox Talks where I learned to be
more aware of my surroundings in the workplace and the equipment required for
personal protection."
    The construction industry has been identified by WorkSafeBC as having a
greater risk of injuries and fatalities than other industry sectors; hundreds
of accidents happen in construction every year. With many of these accidents
preventable through awareness and training, CSABC and their partners, the
Toyota BC Dealers Association and BCCA, hoped the contest would help make a
difference by bringing the safety message home to workers.
    Starting September 8, 2008, a different safety-related question was
featured at each week for 14 weeks. Each question was linked to a
WorkSafeBC Toolbox Meeting Guide where contest entrants could find the answer
and learn about a construction safety-related topic, such as fall protection
or overexertion.
    "The contest proved to be a successful and innovative way of testing the
construction industry's safety knowledge, increasing exposure to WorkSafeBC's
Toolbox Talks and overall awareness of staying safe in the construction
workplace," explained Cathy Lange, CSABC Executive Director.
    Don Schouten, Construction Manager for the Industry and Labour Services
Department at WorkSafeBC, pointed out that a record number of downloads of
Toolbox Talks attests to the success of the online initiative. During the
contest, downloads of Toolbox Talks tripled from an average of 14,000 per
month to 43,000 during the month of November.
    Recognizing that safety is an issue that affects all of its members, the
BC Construction Association also endorsed the contest.
    "It is increasingly important to our members to find ways to increase
awareness of on site safety among their employees. This innovative approach to
introducing safety training topics to workers and the amazing response from
workers illustrates the importance of using new ways to impact overall
awareness and construction workplace safety. This contest proved that point
and the importance of developing new partnerships in workplace safety," said
Manley McLachlan, President of BCCA.

    About CSABC:

    The Construction Safety Association of British Columbia is the
construction industry's trusted partner in construction safety training. A
non-profit organization owned and operated by the construction industry of
British Columbia, CSABC builds safety through training, offering a range of
safety courses that provides safety training at all levels - owner, manager,
supervisor and worker, and includes STAR COR, a WorkSafeBC incentive rebate

    About BCCA:

    The BC Construction Association represents approximately 2,000 companies
in an industry that employs 140,000 British Columbians and represents 15 per
cent of the provincial GDP. Membership includes general contractors,
manufacturers, suppliers and allied services, who are primarily involved in
the institutional, commercial and industrial sectors.

    About WorkSafeBC:

    An independent provincial statutory agency that serves about two million
workers and more than 200,000 employers, WorkSafeBC is committed to safe and
healthy workplaces, and to providing return-to-work rehabilitation and
legislated compensation benefits.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at
    Additional archived images are also available on the CNW Photo Archive
    website at Images are free to accredited
    members of the media/

For further information:

For further information: Cathy Lange at or (604)

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890