One week remains in Bridgestone Firestone's $5,000 Scholarship search

    Safety Scholars Canada campaign ends June 24th

    MISSISSAUGA, ON, June 17 /CNW/ - Canadian students have one week left to
vie for a chance to win a scholarship by participating in the 2008 Safety
Scholars Canada Video Contest. Bridgestone Firestone Canada Inc. (BFCA)
launched the program in May inviting Canadian students across the country,
aged 16 to 21, to submit a video on-line.
    The contest will award three $5,000 college scholarships for the most
effective videos that drive home life-saving messages on tire and auto safety.
The top 10 filmmakers will also receive a new set of Bridgestone tires.
    "Because car crashes claim the lives of more 16 to 21-year-olds than any
other cause, we feel safety education is a priority," said Christine
Karbowiak, Vice President of Community & Corporate Relations, Bridgestone
Americas Holding, Inc. "After challenging young people last year to create
their own videos about auto and tire safety, we were extremely impressed by
the talent, skill and passion shown by the young filmmakers. We are proud to
expand the Safety Scholars initiative in Canada as a contest for teens created
by teens."

    The Rules:

    -   Safety videos must be 25 or 55 seconds in length.
    -   The video entries will be accepted May 27 - June 24 at
    -   A panel of judges will choose the top 10 videos based on the
        following criteria: how well the video compels viewers to be more
        safety-conscious, including topics such as tire safety, seat belt
        usage, and avoiding in-vehicle distractions; and how well the video
        effectively and creatively communicates its message.

    The Results:

    The top 10 videos will appear on and, in
addition to and on July 7. Viewers will then select
the winners through online voting at Grand prize-winning
videos will be announced August 8 on
    The Safety Scholars Video Contest is offered by BFCA to promote driver
safety and education among Canada's youth. Participants must be 16 to
21-years-old, and legal residents of Canada. Contestants must also posses a
valid driver's license and be currently enrolled as a full-time student at an
accredited secondary, college level or trade school. Official Rules with
complete entry, eligibility and prize details are available on

    About Bridgestone Firestone Canada Inc.:

    Mississauga-based Bridgestone Firestone Canada Inc. (BFCA) is an
affiliate of Bridgestone Firestone North American Tire, LLC (BFNT). BFCA and
Nashville, Tennessee-based BFNT are subsidiaries of Bridgestone Americas
Holding, Inc., whose parent company, Bridgestone Corporation, is the world's
largest tire and rubber company. BFCA and BFNT develop, manufacture and market
Bridgestone, Firestone and associate brand tires. They are focused on
wholesale and original equipment markets, supplying passenger, light truck,
commercial vehicle, off-road, motorcycle, agricultural and other tires to
their customers in Canada and the United States respectively.

For further information:

For further information: Media Center, (877) 201-2373

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