One Week Left to Register for The Driven to Quit Challenge

    TORONTO, Feb. 22 /CNW/ - Ontario smokers have one week left to sign up
for the Canadian Cancer Society's Driven to Quit Challenge, as registration
closes on Friday, February 29, 2008.
    Thousands of Ontarians have already registered to trade in their
cigarettes for a chance to win a 2008 Toyota Prius Hybrid or one of seven
$3,000 Future Shop gift cards. The Driven to Quit Challenge is a province-wide
program designed to encourage the more than 1.6 million Ontario smokers to
quit smoking.
    The Challenge is open to Ontario residents aged 19 and older.
Participants can register online at or by calling the
Smokers' Helpline at 1 877 513-5333. Registrants who remain smoke-free for the
month of March 2008 will be entered into the grand prize draw on March 31,
    "Based on The Driven to Quit Challenge registrations to date, Ontario
smokers are showing a genuine interest in quitting smoking and benefitting
from the healthier lifestyle that comes from being smoke-free," says Peter
Goodhand, CEO, Canadian Cancer Society, Ontario Division. "With one week left
to join the Challenge, we encourage smokers in the province to register with a
buddy and learn about the resources and support available to them when
attempting to quit, while also having the chance to win great prizes."

    The Canadian Cancer Society is a national community-based organization of
volunteers whose mission is the eradication of cancer and the enhancement of
the quality of life of people living with cancer. When you want to know more
about cancer, visit our website or call the toll-free, bilingual
Cancer Information Service at 1 888 939-3333
    The Canadian Cancer Society Smokers' Helpline is a free, confidential
service that provides personalized support, advice and information about
quitting smoking and tobacco use. The service is available in English and
French at 1 877 513-5333 and online at
    The Driven to Quit Challenge is a health promotion campaign hosted by the
Canadian Cancer Society, with funding from the Ontario Ministry of Health
Promotion and prize support from McNeil Consumer Healthcare, a wholly owned
subsidiary of Johnson & Johnson Inc.

For further information:

For further information: For more information about The Driven to Quit
Challenge and to speak with a Canadian Cancer Society spokesperson, please
contact: Andrew Leopold, Ashleigh Cartier, Weber Shandwick, (416) 642-7949,
(416) 642-7899,,

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Canadian Cancer Society (Ontario Division)

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