One-of-a-kind items available as final phase of "Help the Idols Build a House" auction kicks off

    Autographed Canadian Idol Yamaha piano and Ultimate Sports Weekend
    packages among prized offerings in support of Ronald McDonald House
    Charities(R) of Canada

    TORONTO, Aug. 21 /CNW/ - As Canadian Idol enters its final stretch with
CTV viewers casting their votes to crown this year's winner, the "Help the
Idols Build a House" campaign is also coming down to the wire with the launch
of the final phase of an online auction to help build Canada's first Ronald
McDonald(R) Family Retreat on Vancouver Island's Bear Mountain Resort.
    Online bids will be accepted until August 30, 2007 at 8 pm EDT on an
impressive selection of unique items and once-in-a-lifetime exclusive
experiences, including the Yamaha C7 Grand Piano that has been used on-stage
during the Canadian Idol show. The piano has been autographed by all of this
season's Top 10 finalists, host Ben Mulroney, judges Farley Flex, Jake Gold,
Sass Jordan and Zack Werner and celebrity guests such as Rihanna, Enrique
Iglesias and Maroon 5.
    As music lovers vie for this unique piece of Canadian television and
music history, sports enthusiasts will have the chance to secure one of four
Ultimate Parent & Child Sports Weekend packages. Offered by Maple Leaf Sports
and Entertainment, it comprises a pair of tickets to a game (Maple Leafs,
Raptors, Toronto FC or Marlies), a signed captain's jersey, as well as the
opportunity for the child to be a "ball kid" on the ACC court or hold the flag
on the BMO Field as FC players are introduced.
    The full auction listing, local broadcast times and full coverage of
Canadian Idol can be viewed at
    Thanks to a generous land donation by Bear Mountain Resort on Vancouver
Island, the Ronald McDonald Family Retreat will offer families that have
stayed at one of Canada's 12 Ronald McDonald Houses the opportunity to spend
time together, free of charge, in a setting where they can focus solely on
each other and begin to get their lives back on track.
    The Ronald McDonald Family Retreat is a natural extension of RMHC(R)'s
mission to help children with serious illnesses and disabilities and their
families lead happier and healthier lives. McDonald's Restaurants of Canada
Limited pays for all the administrative and operating costs of RMHC, which
means that 100 per cent of every dollar donated to the charity goes directly
towards helping children in need and their families.

    About McDonald's(R) Canada
    McDonald's is the leading foodservice company in the world. McDonald's
Restaurants of Canada Limited and its Canadian franchisees own and operate
more than 1,400 restaurants and employ more than 77,000 Canadians coast to
coast. Approximately 65 per cent of McDonald's Canadian restaurants are
locally owned and operated by independent entrepreneurs. For more information
about McDonald's Canada, visit the company's web site at

    About Ronald McDonald House Charities(R)
    Ronald McDonald House Charities of Canada (RMHC) is a registered charity
that is dedicated to helping children with serious illnesses or disabilities,
and their families, lead happier and healthier lives. RMHC achieves this by
supporting each Canadian Ronald McDonald House(R), the Ronald McDonald Family
Room(TM) Program and by awarding grants to many other children's charities
across the country. Since its inception in 1982, RMHC Canada has awarded more
than $47 million in grants benefiting thousands of children and families in
more than 600 communities.

For further information:

For further information: McDonald's Media Relations, 1-877-786-3342

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McDonald's Restaurants of Canada Limited

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