One-of-a-Kind Culinary Event Challenges Young Chefs to use Organics and Cook up Winners

    TORONTO, Oct. 2 /CNW/ - On the last day of the Ethnic and Specialty Food
Show yesterday, Planet Organic Market announced a unique, culinary event in
partnership with chefs associations across Canada to celebrate the release of
the Planet Organic Cook Book. Diane Shaskin, VP Marketing for the food
retailer and author of the cookbook, said of the launch, "We knew organic
ingredients are often prized by chefs for their amazing taste as well as being
friendly to the planet, but we wanted to make that same connection for the
amateur chef so they can embrace organics.
    Canadians are having a love affair with fine food - the preparation, the
presentation and the enjoyment. Organic ingredients are the next step to
creating a feast that not only looks and tastes amazing but is healthier and
better for the planet. Linking the two is what this one-of-a-kind Canadian
event is all about."
    Planet Organic Market is all Canadian; all organic and passionate about
why organics are the taste of tomorrow, makes sense that the company presents
an exciting opportunity for chefs across the country who feel the same way.
    The Planet Organic Black Box Challenge takes place on World Chef Day -
Saturday October 20 - in Halifax and Victoria while the Edmonton Organic Black
Box Challenge takes place on Saturday November 3.
    Junior chefs (those still in school or on internships) are presented with
a black box(*) containing 100% organic ingredients. In a set time they must
fashion a delicious dish which will be judged by chefs, local celebs, and
Planet Organic Market reps. Of course the local audiences will have the
opportunity to taste for themselves the difference 100% organics make.
    Steve Walker-Duncan, President of the Culinary Federation of Canada
Victoria Chapter, is enthusiastic about the concept, "It is the first time in
Canada that a traditional black box is going 100% organic, we are really proud
to be in on the ground floor. Our gratitude goes out to Cadillac Fairview for
generously donating mall space for the day."
    In each city the participating chefs have selected a charity to fund
raise for during the culinary event. Many are planning to engage their senior
chefs as well - in Victoria they are raising money for the Mustard Seed Food
Bank and competing for bragging rights for most popular chili. For these
chefs, visitors to The Bay Centre are the judges!

    (*) What is a Black Box? A competitor is given a mystery box of
    ingredients with which to conjure up a menu item as designated by the

    All Planet Organic Black Box Challenge event details and excerpts from
Planet Organic Cookbook will be available on

    Planet Organic Market is part of Planet Organic Health Corp.
(TSX-V: POH), with locations in Calgary (two stores), Edmonton (two stores),
Victoria, Port Coquitlam (Vancouver), Port Credit (Mississauga) and Halifax.
Corporate offices are located in Edmonton and Victoria. Planet Organic Market
sells only 100% certified organic produce, all-natural groceries, a healthy
deli selection, organic meats, fair trade products, all-natural supplements,
and personal-care products. "Good Food, Good for You, Good for the Earth" has
been the company's motto for over 15 years. Planet Organic Health Corp.
(TSX-V: POH), is a natural products industry company, comprising
manufacturing, distribution and retail. The company has been recognized as one
of the Top 50 Companies on the TSX Venture Exchange, where it is listed as a
Tier One company. Planet also operates 47 natural health outlets under the
Sangster's Health Centre banner. Another POHC company, Trophic Canada is the
country's leading manufacturer of natural supplements. The company also owns
Healthy's, a vitamin store chain in the Greater Toronto Area. The Company has
a total of 64 stores in Canada and 11 Mrs. Greens Natural Markets in the U.S.

    Chef Contacts
    Saturday, October 20, 2007

    Halifax, Nova Scotia
    Location TBD
    1:00 pm - 5:00 pm
    Chef Michael Silvester
    Charity TBD

    Victoria, BC
    The Bay Centre, Centre Court
    1:00 pm - 5:00 pm
    Chef Steve Walker-Duncan CCC
    Charity - Mustard Seed Food Bank

    Saturday November 3, 2007

    Edmonton, Alberta
    Northern Alberta Institute of Technology (NAIT) Culinary School
    11:00 am - 4:00 pm
    Chef Simon Smotkowicz CCC
    Charity - NAIT

For further information:

For further information: or to arrange interviews please contact: Robyn
Quinn, APR National Public Relations Coordinator, Planet Organic Market,
Office: (250) 370-0719, cell: (250) 415-1750

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