On the occasion of the opening of the first ALT Hotel - Groupe Germain Hotels go smoke-free

    MONTREAL, Oct. 1 /CNW Telbec/ - As Groupe Germain gets ready to
officially open the first hotel in its new ALT Hotels banner, the company has
decided to offer its guests a smoke-free environment in all its properties. As
of today, all Groupe Germain establishments (Hôtel Le Germain Montréal, Hôtel
Le Germain Toronto, Hôtel Germain des Prés in Québec City, and Hôtel Dominion
1912 in Old Québec) will be entirely smoke-free.
    "People are becoming increasingly aware of the negative effects of
tobacco use and are looking for healthier environments. Harmony and serenity
are important to us, and we believe that we can better meet the needs of our
guests by eliminating our 'smoking' rooms and offering a totally smoke-free
environment. Besides, the demand for 'smoking' rooms has dropped dramatically
in our establishments over the past few years. From now on, we will provide a
healthier environment not only for our guests, but also for our employees.
After all, everyone's health is affected," said Groupe Germain co-president
Christiane Germain.

    An industry trend

    The decision by Groupe Germain to offer a fully smoke-free environment in
its hotels is in step with a major industry trend. In fact, several
independent hotels and major hotel chains in North America and around the
world have already made the switch. The initiative comes in the wake of
decision by the Government of Québec to ban smoking in bars and restaurants.
"Since this legislation came into effect, the number of regular smokers has
dropped considerably and, consequently, so has the demand for 'smoking' rooms"
stated Germain.

    About Groupe Germain

    Groupe Germain is a family-owned company based in Québec City that owns
and operates a number of distinguished hotel properties in Montréal, Québec
City, and Toronto. Groupe Germain recently opened the first hotel in its new
ALT Hotels chain in Quartier DIX30 on Montréal's South Shore and will soon
open a second boutique hotel in Toronto, as well as a building complex in
Calgary, in Western Canada. The Germain family is renowned for the impeccable
hospitality and style it brings to its boutique hotels.
    For more information, visit www.hotelboutique.com

For further information:

For further information: Christiane Germain, (514) 954-4414,
cgermain@hotelboutique.com; Marie-Annick L'Allier, (514) 843-2310,

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