OMDC launches $2 million Screen-based Content Initiative

    Eligible Ontario companies can apply for up to $100,000

    TORONTO, June 17 /CNW/ -


    Ontario Media Development Corporation (OMDC) today announced the
establishment of the OMDC Screen-based Content Initiative
(, a $2 million program
that will provide eligible Ontario screen-based content creation companies -
including film and television producers, interactive digital media content
producers and video game developers - with funding for early-stage development
activities that are required to bring projects closer to the production-ready
stage and to help create a package appropriate to attract production
    Successful applicants will receive a non-refundable contribution of up to
$100,000 to a maximum of 75% of the budget to support these activities.
Companies may apply for financial support for several activities or phases
associated with a single project or a slate of projects.

    Examples of eligible activities include:
    - concept, story and/or character development
    - creation of design and technical specification documents
    - preparation of business and marketing plans
    - development of prototypes or demos
    - market research and testing
    - script writing


    "The OMDC Screen-based Content Initiative was developed to help address
the challenge of access to development capital," said Karen Thorne-Stone, OMDC
President & CEO. "It is open to companies from a variety of different
screen-based industries, and it will support early-stage development for
television, features, mobisodes, webisodes, video games, internet properties
and more."

    "As our creative media industries work to adapt their competitive
strategies and business models to take advantage of emerging technologies and
changing markets, the Ontario government continues to be committed to these
sectors and to exploring new ways to support them," Thorne-Stone added.

    "This fund is groundbreaking for Ontario producers and it represents an
important step in the development of cross-platform creativity in multiple
sectors. marblemedia has always believed in the value of telling stories
across all platforms, but one of the challenges is securing funding for this
new method of content creation," commented Mark Bishop, Executive Producer,
Partner - marblemedia. "We applaud the OMDC for the creation of this new

    "We would like to thank the OMDC for its development of the screen-based
content initiative which we think will provide the impetus for many small and
emerging companies to produce amazing, original and commercially successful
interactive games and media," said Rob DePetris, Vice President of Silicon
Knights and Director, Interactive Ontario.

    "The OMDC Screen-based Content Initiative is an important step towards
addressing the access-to-capital gap for Ontario's screen-based companies,"
said Sarah Ker-Hornell, Managing Director, FilmOntario. "This investment
recognizes screen-based companies as economic drivers for Ontario; we view
this as a good first step in addressing recommendations contained in the PwC
Economic Study on Ontario's screen-based industry."


    - Information sessions will take place on July 9, 2008.
    - Deadline is August 25, 2008.
    - Successful applicants will be notified by late November 2008.


    To find out if your company and project are eligible for OMDC
Screen-based Content Initiative read the guidelines
( and application form

    Interested companies with a project that meets the eligibility
requirements are encouraged to attend an upcoming information session 1
( and information session 2
( to have their questions

    Ontario Media Development Corporation
( (OMDC) is an agency of
the Ontario Ministry of Culture
( that facilitates economic
development opportunities for Ontario's cultural media industries including
book publishing, film and television, interactive digital media, magazine
publishing, and music industries.

                                                      disponible en français

For further information:

For further information: OMDC: Sharon Wilson, OMDC Communications, T.
(416) 642-6616, E-mail:

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