Omaha World-Herald Chooses Nstein to Create New Verticals, Enhance Reader Experience

    Nstein's text mining critical to leveraging hundreds of thousands of

    MONTREAL, Aug. 21 /CNW Telbec/ - Nstein Technologies Inc.
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines and online content providers, announced that Omaha World-Herald
Company (OWH), owner of daily and weekly newspapers in Nebraska and Iowa, has
selected Nstein's Text Mining Engine solution to semantically organize its
vast library of media assets.
    OWH is the largest employee-owned newspaper in the United States and has
been publishing its flagship paper since 1885, and on the web since 1996. In
an effort to create a more rewarding news product for its audience, the
company sought in 2008 to flatten the newsroom to serve all channels in order
to produce news 24/7. Central to this vision is the ability to tag media
assets with rich metadata that reflects the OWH brand and the markets it
    With Nstein Technologies' text mining, OWH will be able to more
efficiently and consistently tag all user and editorially-generated content,
including articles, images, and videos. In addition to enhancing front-end and
editorial search, these tags will help OWH augment SEO on all of its sites,
automate workflows, enable personalization, and streamline syndication
    "When we first saw the product demoed, we were intrigued with how quickly
content could be tagged - and found," said Jeff Carney, Assistant Managing
Editor, Omaha World-Herald. "Management immediately recognized that if we
wanted to create a new vertical on, say, Outdoor Sports, we would now be able
to mine our assets and create new products almost on the fly. Eventually we
plan to tag advertising as well - to better associate relevant content with
    "Omaha World-Herald is an extremely progressive and forward-thinking
company, and we are thrilled that after exhaustive analysis, OMH chose Nstein
to automatically generate rich metadata," said Luc Filiatreault, President and
CEO of Nstein Technologies. "Management understands that having a
comprehensive inventory of all its assets is the easiest way to leverage and
monetize the content that they have invested in."
    Nstein is the online provider of choice for many of the world's leading
media companies, including: News International, Transcontinental Media, Condé
Nast, ImpreMedia and Gesca Digital Media.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete digital strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - The financial value of the contract, on an individual basis, is not
      financially material to the affairs of Nstein Technologies Inc. The
      specific financial terms of the contracts can not be disclosed since
      knowledge of these transaction terms could represent a significant loss
      of competitive advantage to the Company as competitors would gain
      access to its pricing model. The Company believes that the disclosure
      of agreements by means of a press release is necessary to demonstrate
      the ability of the Company's technology to meet the requirements of its
      potential clients in the publishing, media and entertainment
      industries. Further, the completion of these types of agreements
      demonstrates the ongoing ability of the Company to capture an
      increasing share of this market and generate market acceptance for its
      products. The software license revenues resulting from this contract
      were included in the Company's second quarter results (quarter ended
      June 30, 2008).

    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406,; Media: David Crouy, Marketing Director,
Nstein Technologies, Inc, (514) 908-5406,; Renmark
Financial Communications Inc.: Maurice Dagenais:; Ryan van de Polder:, (514) 939-3989, Fax: (514) 939-3717,

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