Olympus Breaks the AF Speed Barrier With the World's Fastest Autofocus Technology in New Digital SLR Camera and Lens

    E-3 Digital SLR Combined with Zuiko Digital Specific SWD 12-60mm
    (24-120mm Equivalent) Lens Delivers Fastest AutoFocus Technology to

    CENTER VALLEY, PA, Oct. 16 /CNW/ - Olympus today announces the new
Olympus E-3, which is the flagship of its Digital SLR line and provides the
high-precision performance demanded by professional and enthusiastic
photographers. It combines speed and weatherproof durability for capturing
exceptional images in any situation. Olympus pioneered Full Time Live View and
Dust Reduction technologies for digital SLR cameras, leading where others have
followed. Now, the new E-3 enhances those technical innovations and raises the
performance bar with the fastest autofocus in the world. Body-Integrated
Mechanical Image Stabilization to stabilize every lens, a 10-megapixel Live
MOS image sensor to capture beautiful images, and a magnesium alloy body for
dust-proof and splash-proof durability join the impressive innovations
developed for the E-3, including:

    -   Speed: When coupled with three new ZUIKO DIGITAL Supersonic Wave
        Drive(TM) Lenses (SWD) announced today, like the ED 12-60mm f2.8-4.0
        (24-120mm equivalent), the E-3 offers unmatched AF speeds, and the
        fastest AF speed in the world with that lens.(1) It employs a newly-
        developed high speed 11-point biaxial cross type AF system, 5 frames-
        per-second continuous shooting, and 1/8000 second top shutter speed
        for the quickness required in any shooting situation.

    -   Superior Image Quality: In-Body Mechanical Image Stabilization with
        Supersonic Wave Drive technology ensures blur-free images for all
        lenses attached to the E-3, so now even low-light telephoto shots are
        clear and sharp when holding the camera in shaky hands. Its
        10-megapixel Live MOS Image Sensor delivers high-resolution images
        for large format print sizes, and TruePic III(TM) digital processing
        engine ensures high-speed image processing, accurate colour and
        improved detail with low noise. The camera's interior components
        combined with digital-specific lenses offer the edge-to-edge crystal
        clarity that only 100 per cent digital optics can provide.

    -   Swivel Live View LCD: A dual-axis swivel 2.5-inch Live View LCD
        covers all the viewing angles from low to high and side to side, to
        assure accurate composition. Real-time image monitoring of white
        balance and exposure enables greater creative control of settings to
        secure the best possible photograph.

    -   Reliability: The E-3's large optical viewfinder provides a 100 per
        cent accurate view and its 1.15x magnification makes it one of the
        largest and most accurate viewfinders for reliable composition. The
        proven effective built-in Dust Reduction System with the Supersonic
        Wave Filter eliminates spots from photos. A durable shutter mechanism
        with the lifespan of 150,000 exposures meets the demands of serious
        photographers. Also, the E-3's sealed magnesium alloy chassis is
        completely splash-proof and dust-proof for use with pro lenses on
        expeditions to the most extreme environments on the planet.

    World's Fastest Autofocus

    Autofocus is a key factor in measuring camera speed. The E-3's new AF
system is the world's fastest in combination with the ZUIKO DIGITAL SWD ED 
12-60mm f2.8-4.0 lens, to ensure fast focus for clear, sharp photos.
Additionally, every lens attached to the E-3 benefits from faster AF, not just
the SWD lenses, so the E-3 can lock focus on a fast-moving subject and capture
that once-in-a-lifetime shot.
    The secret to the camera's high-speed focusing is a unique Twin cross
type (fully biaxial) 11 point AF sensor, based on proprietary Olympus
micro-sensing technologies, that achieves equally effective performance on
both the vertical and horizontal axis.
    The newly developed Olympus Supersonic Wave Drive (SWD) lenses on the E-3
enable auto focusing at ultra-high speed with precise and quiet operation. The
technology shines in combination with three new Olympus ZUIKO DIGITAL SWD
lenses that employ Supersonic Wave Drive motor technology inside: the ED 
12-60mm f2.8-4.0 SWD (24-120mm equivalent); ED 50-200mm f2.8-3.5 SWD
(100-400mm equivalent), and the ED 14-35mm f2.0 SWD (28-70mm equivalent). The
new ED 50-200mm f2.8-3.5 SWD lens focuses twice as fast as the previous ZUIKO
DIGITAL lens with that focal length, and the new ED 14-35mm f2.0 joins the
existing 35-100mm f2.0 as the brightest lenses in their class. Mechanical
focusing is also available for easy and accurate manual focusing by hand.
    The E-3 can capture images at the highest image-quality setting at a rate
of 5 frames per second. With shutter speeds of up 1/8000 second, it is
possible to freeze action when photographing a cheetah in fast pursuit across
the plain, or a fastball before it connects with the bat.
    Also, Olympus' proven Dust Reduction System produces spot-free photos
with the exclusive Supersonic Wave Filter(TM). The patented ultrasonic
technology physically vibrates to remove dust and other particles from the
front of the image sensor, and captures the debris on a special adhesive
membrane every time you turn on the camera.
    The E-3 is the ideal combination of strength and mass, and was built with
a new casting technology to create a stronger magnesium chassis for greater
durability. The camera is also sealed to make it splash-proof and dust-proof,
and when used with Pro lenses it is sealed from the elements to perform in the
most rugged conditions. Its classic penta-mirror design is portable enough to
comfortably shoot with all day, and measures 5.59 inches (142mm) by
4.56 inches (116mm) by 2.93 inches (74.5mm), excluding protrusions, and weighs
28.2 ounces (800 grams) body only. .
    Accepting both CompactFlash Type I & II, UDMA, Microdrives and xD-Picture
Cards, the E-3 provides a choice of data storage options for enhanced
flexibility, and it is possible to transfer image files from one card to the
other right inside the camera.

    Extending the Power of the E-System with New Accessories

    To coincide with the launch of the E-3, Olympus is releasing several new
accessories for the E-System. The HLD-4 Power Battery Holder can hold up to
two Lithium Ion BLM-1 batteries to extend the performance life of the E-3 and
its existing BLM-1 battery. Like the E-3 body, the battery holder is
splash-proof and dust-proof to endure severe climates.
    The FL-50R and FL-36R are new wireless electronic flashes designed
exclusively for digital photography. Both flashes have a rotary head that can
be rotated in four directions. When these flashes are used in combination with
the E-3, which features a commander function incorporated in its built-in
flash, wireless multi-flash photography is possible without using an outside
commander. The E-3 can control up to three wireless flashing groups
independently, and control of multiple flashes is possible even in an
environment in which both the FL-50R and FL-36R coexist. In addition, the
centralized control/display system makes it possible to enter and check all of
the selected items on the E-3's Super Control Panel LCD. This ensures
excellent operability and mobility.


    The Olympus E-3 Digital SLR will be available in November 2007. It
includes: E-3 Body, USB Cable, Video Cable, Li-Ion Battery Pack (BLM-1),
Li-Ion Battery Charger (BCM-2), Shoulder Strap, OLYMPUS Master 2 Software
CD-ROM, Manuals and Registration card.

    Canadian Pricing / Product Configurations

    E-3 Body Estimated Street Price: $1,799.99
    HLD-4 Battery Holder Estimated Street Price: $219.99
    FL-50R Estimated Street Price: $529.99
    FL-36R Estimated Street Price: $229.99


    Olympus Imaging America Inc. is a precision technology leader, designing
and delivering award-winning products for consumer and professional markets.
    Olympus Imaging America Inc. works collaboratively with its customers and
its ultimate parent company, Olympus Corporation, to develop breakthrough
technologies with revolutionary product design and functionality that enhances
peoples' lives every day. These include:

    -   Digital and Film Cameras as well as related Underwater Products and
    -   Professional Digital SLR Imaging Systems as well as related
        Underwater Products and Accessories
    -   Digital and Microcassette Recorders
    -   Digital Media
    -   Binoculars

    Olympus Imaging America Inc. is responsible for sales in the United
States, Canada, Mexico, the Caribbean, and Central and South America. For more
information, visit: www.olympusamerica.com or www.olympuscanada.com.

    (1) The autofocus speed of the ZUIKO DIGITAL 12-60mm (24-120mm)
        f2.8-4.0 SWD lens combined with the E-3 was measured during in-house
        testing by Olympus and is based on similar available lenses for
        digital SLR cameras as of October 17, 2007.

For further information:

For further information: review units, product specifications,
high-resolution images or to schedule a product briefing contact: Francesca
Iacobelli, Netta Rondinelli, Media Profile, (416) 342-1812, (416) 342-1832,
francesca@mediaprofile.com, netta@mediaprofile.com

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