Olympic and Paralympic merchandise "takes off" in new store at Vancouver International Airport

    New retail outlet at YVR offers a wide range of 2010 Winter Games

    RICHMOND, BC, July 17 /CNW/ - Official Olympic and Paralympic apparel and
merchandise for the Vancouver 2010 Olympic and Paralympic Winter Games will be
taking off for destinations around the globe with today's grand opening of the
first Olympic Store at Vancouver International Airport (YVR).
    The Vancouver Organizing Committee for the 2010 Olympic and Paralympic
Winter Games (VANOC) today opened the largest and first of six dedicated
Olympic Stores scheduled for the airport. The Olympic Store will serve as the
flagship location at YVR. It is located in the public area of the
International Terminal on the departures level and encompasses nearly
1,300 square feet.
    The Olympic Store incorporates design elements of the Vancouver 2010
brand and features apparel and merchandise, including a variety of luggage and
accessories, jewellery, umbrellas, pet products and sunglasses. The store
offers collectibles, such as pins and key chains, and apparel for women and
men. In addition, the 2010 mascots - Miga, Quatchi and Sumi - have their own
wall of merchandise. Prices range from $7.99 for souvenirs to $350 for premium
    "We are very pleased to add to the impressive Vancouver 2010 retail
experience established by our Premier National Partner and official retailer,
Hbc," said Caley Denton, vice president, Ticketing and Consumer Marketing.
"The Olympic Store at YVR will be one of the flagships for 2010 Olympic and
Paralympic merchandise and will likely be one of the busiest Olympic Stores.
Its size affords it the ability to carry a wide range of official products in
a high-profile location, and we expect it will attract not only travellers but
also many local shoppers."
    Tony Gugliotta, senior vice president, Marketing and Commercial
Development for Vancouver Airport Authority, said: "Today's grand opening of
the first official Olympic Store at YVR marks an important step in our
preparations to welcome the world in 2010. Offering a wide variety of
merchandise, the Olympic Store is a welcome addition to our existing selection
of more than 160 shops, services and restaurants."
    Four additional Olympic Stores are scheduled to open at YVR in the coming
months in both the Domestic and International terminals. All stores are
expected to open by early October 2008 and will be open seven days a week from
8:30 am to 7:30 pm. The Olympic Stores accept Visa products and cash only.
    Today's grand opening included remarks by VANOC and its partner, the
Vancouver Airport Authority, a Vancouver 2010 Official Supplier, and Paradies,
airport retail operator. The event also featured a special appearance by the
2010 mascots - Miga, Quatchi and Sumi.

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit www.vancouver2010.com.
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's,
Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada,
Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier Inc,
the British Columbia Lottery Corporation, Canadian Pacific, the Insurance
Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal
Canadian Mint and Teck Cominco Limited. VANOC's Official Suppliers are 3M,
Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest
Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills
Canada, Haworth Canada, Millennium Development Corporation, Nortel, Purolator,
Saputo, Sleep Country Canada, Sun Microsystems of Canada, The Globe and Mail,
Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston
Bakeries and Workopolis.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/

For further information:

For further information: VANOC, Jason Macnaughton, (778) 328-6734,

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