Olymel L.P. and Westco join forces to strengthen the poultry industry in the Maritimes

FREDERICTON, NB, March 19 /CNW Telbec/ - As part of their cooperative partnership, Groupe Westco Inc., a major poultry production group in New Brunswick., and Olymel l.p., a leader in the slaughtering, processing and distribution of pork and poultry in Canada, today confirmed their intention to join forces to develop and consolidate their poultry production, slaughtering, cutting and deboning activities for the entire Maritimes from New Brunswick. This new partnership is the result of a business relationship between Westco and Olymel l.p. formed almost a year ago.

"In an open market and a very competitive environment, the poultry industry should gain strength from this partnership, which brings together producers and operators with complementary expertise that will make the poultry supply chain for New Brunswick and the entire Maritimes more efficient. Producers, poultry industry workers, and consumers in New Brunswick and the entire Maritimes stand to benefit from the synergy created by the partnership between Westco and Olymel l.p.," Réjean Nadeau, President and CEO of Olymel l.p. and Thomas Soucy, President and CEO of Groupe Westco Inc. were both quick to point out.

The two CEOs also confirmed that talks toward the acquisition of the Nadeau Poultry slaughterhouse in St-François-de-Madawaska, initiated in August 2007, had reached an impasse after its owner, Maple Lodge Farms, unilaterally decided to break off discussions in January. Misters Nadeau and Soucy indicated that they had entered into negotiations with Maple Lodge Farms in good faith. "We are producers in the region, and our number one concern remains preserving our activities in the long term. But we believe that to do this, we have to work with partners who truly want to consolidate, and whose experience and strength are beyond doubt," Thomas Soucy indicated.

The Olymel l.p. and Westco CEOs also indicated that they were prepared to go ahead with talks with Maple Lodge Farms executives, or even to intensify discussions with a view to a business agreement, if the latter showed a willingness to do so. They also stated that the plan to acquire the Nadeau Poultry slaughterhouse would not result in any plant closings, and that in the event Maple Lodge Farms did not change its position, Olymel l.p. and Westco planned to build a new slaughterhouse in the region. Soucy and Nadeau confirmed that, in the meantime, Westco's slaughtering volume would temporarily be transferred to an Olymel l.p. slaughterhouse in Quebec starting next July 20th.

"The partnership between Olymel l.p. and Westco is based on a thorough analysis of the market outlook in the context of the challenges raised by globalization. The creation of a completely integrated poultry business, from production to transformation, will provide us with a critical mass to make headway both in New Brunswick and the entire Maritimes region. Our partnership with a player like Olymel l.p., which has a strong nationwide presence and operates on international markets, and is known for its extensive experience in the slaughtering, processing, further processing and distribution of poultry products, is a guarantee of success. It is the best way to improve our productivity and the quality of our products, as well as build a profitable operation that can sustain jobs in the poultry industry," the Westco President and CEO went on to say.

Olymel l.p., meanwhile, is fully prepared and enthusiastic about working toward developing and strengthening the poultry industry in the Maritimes, and indicates that it is pleased to be able to link up with a partner like Westco, which has such deep roots in the region. "The industry's future depends on the creation of a new business model based on partnership agreements between producers and processors, and integrates the production chain from breeder to consumer. A partnership like the one between Westco and Olymel l.p. delivers better risk sharing and opens up great potential to better serve the markets," concluded the Olymel l.p. President and CEO.

About Westco

Groupe Westco inc. is a New Brunswick company with its head office in Saint-François-de- Madawaska. The result of a common vision for expansion by many poultry producers, the company has become a model of success and profitability. Westco owns its own hatcheries, breeding farms, and shipping companies, and is also one of the largest poultry production organizations in Canada. The Group accounts for a large share of chicken and turkey production in New Brunswick, and also owns facilities in Manitoba. The company has a strong commitment to the community, sponsoring several social programs and contributing to fund-raising initiatives in its region.

About Olymel l.p.

Olymel l.p. is a leader in the slaughtering, processing and distribution of pork and poultry meat products in Canada, with facilities in Québec, Ontario, and Alberta. The company employs more than 10,000 persons and exports nearly half its production, mainly to the Unites States, Japan and Australia, as well as some sixty other countries. Its sales reached almost $2.5 billion this year, with a slaughtering and processing capacity of 160,000 hogs and 1.6 million poultry every week. The company markets its products mainly under the Olymel, Lafleur Flamingo, Prince, and Galco Foods brands.

SOURCE Olymel l.p.

For further information: For further information: Richard Vigneault, Communications, (514) 497-1385; Source : OLYMEL S.E.C; Martin Daraîche, Cabinet de rel. publiques National, (418) 648-1233 poste 230; Source: Westco

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890