Ogilvy Renault Launches New Product Recall Practice

    TORONTO, Nov. 7 /CNW/ - Ogilvy Renault LLP launched a new practice
focused on product recalls. This innovative Recall and Crisis Management
practice will advise and represent domestic and international clients on all
aspects of recalls. The team's expertise includes recall and crisis management
planning, stakeholder communications, business strategy and minimizing
litigation risk.
    "We're seeing recalls almost every day now. And it can be devastating for
a company that has to withdraw a product from the marketplace," says Penny
Bonner, leader of the new Recall and Crisis Management practice. "When a
recall is issued, businesses need to act responsibly. They need to deal with
it quickly and efficiently to protect the safety of the public and the future
of their business."
    There have been numerous recalls in the foods, cosmetics and
pharmaceuticals sectors recently. Many other consumer products have also been
affected. The damage that recalls can cause to a company's reputation may be
irreparable. Recalls can also result in class action litigation against the
manufacturer and anyone involved in the chain of distribution.
    "Poorly handled recalls can have long-term consequences for businesses,"
says Christine Carron, senior partner and member of the Recall and Crisis
Management practice. "But recalls aren't always the only answer. Sometimes a
company can take corrective action with less than a full consumer recall."
    Whatever the action, having up-to-date crisis/recall plans are key to
navigating-and possibly averting-recalls. These situations move very quickly
and publicly and it is too late to start preparing a plan when a crisis hits.
    Ogilvy Renault's Recall and Crisis Management practice is innovative in
Canada. Leading members of the team work in our Business Law and Litigation
groups and have guided clients in a wide range of industries through the
turbulent times of product recalls. This is the latest broadening of Ogilvy
Renault's services to better serve our clients in Canada and around the world.

    About Ogilvy Renault

    Ogilvy Renault LLP is a full-service law firm with close to 450 lawyers,
patent and trade-mark agents practicing in the areas of business, litigation,
intellectual property, and employment and labour. Ogilvy Renault has offices
in Montréal, Ottawa, Québec, Toronto, and London (England), and serves some of
the largest and most successful corporations in Canada and in more than
120 countries worldwide. The firm was awarded the Client Choice Award among
all Canadian law firms by International Law Office in 2006. Find out more at

For further information:

For further information: To find out more about our Recall and Crisis
Management practice or to speak with one of our lawyers, please contact: Peter
Zvanitajs, Senior Advisor - Media Relations, (416) 216-1871,
pzvanitajs@ogilvyrenault.com; Caroline Emond, Senior Advisor - Media
Relations, (514) 847-4723, cemond@ogilvyrenault.com

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