Official opening of L'Espace Lifestyle Real Estate - Re/Max McGill launches new one-stop concept in Montréal real estate marketing

    Media representatives are invited to visit Espace Lifestyle Real Estate
    today between 11 a.m. and 3 p.m.

    MONTREAL, Dec. 12 /CNW Telbec/ - Trends in consumption of products and
services continue to evolve at a rapid pace, and the real estate market is
certainly no exception. With this mind, real estate brokers Claude Allard and
Jamil Assaly-Lessard of RE/MAX McGill decided to launch L'Espace Lifestyle
Real Estate, a brand-new one-stop concept in Montréal real estate marketing.
The approach, which is starting to take off in the United States, where it was
recently pioneered, is an innovative business model with relevance for
consumers here.

    Meeting real-estate needs: a new and improved approach

    Imagine a site that combines a permanent exhibition hall, interactive
technologies, a lounge and a café where you can enjoy an espresso and browse
through an exclusive selection of resale properties, both local and overseas,
as well as all the latest real estate developments, with you-are-there
realism. This is precisely what L'Espace Lifestyle Real Estate offers. Whether
you're looking for a condominium, a second home in the Laurentians, or a
luxury pied-à-terre in downtown Montréal or anywhere in the world, you'll
benefit from personalized advice along with the full slate of complementary
real estate consulting services, including interior design and financing.
    "Although the real-estate market is typically viewed as a conservative
one, we wanted to do something innovative and offer clients a new way of
filling their needs, whether they are selling, purchasing or leasing," says
Claude Allard, one of the instigators of the concept. Jamil Assaly-Lessard,
the other partner in the creation of L'Espace Lifestyle Real Estate, adds:
"Our field work and experience led us to develop this one-of-a-kind venue that
will serve the interests not only of clients but also those of promoters, who
will have a modern, user-friendly showcase in which to present their
real-estate projects."
    L'Espace Lifestyle Real Estate offers buyers actively seeking a property,
investors and real-estate enthusiasts a unique immersive experience in an
environment featuring next-generation interactive technologies, ensuring a
modern, user-friendly approach. Strategically located in a thriving
neighbourhood, on the newly renovated stretch of McGill St. between Old
Montréal and the business district, L'Espace Lifestyle Real Estate occupies
nearly 3,000 square feet of floor space in a magnificent Gothic Revival
heritage building.

    Client focus!

    Traditionally, real estate agents' offices serve solely as functional
spaces to serve their administrative needs. This concept has been turned on
its head at L'Espace Lifestyle Real Estate, whose offices have been designed
with clients' needs uppermost in mind - in fact, fully, 85% of the area is
devoted to the client experience.
    "These days, consumers buying a multitude of products are offered an
experience, whether they are looking for a book, a pair of jeans or a car,"
observes Mr. Assaly-Lessard. "With this in mind, we wanted to create a
location that encourages discussion and provides clients with access to a
variety of tools that can facilitate their search for real estate products and
services. The bottom line is that buying a home is usually the largest
investment we'll make in our lifetime!"

    About Re/Max McGill

    Claude Allard and Jamil Assaly-Lessard together have over 50 years of
real estate brokerage experience in Montréal. Mr. Allard is the manager of
five Re/Max real estate offices, while Mr. Assaly-Lessard specializes in
condominium projects. These two visionaries recently decided to partner in the
creation of L'Espace Lifestyle Real Estate, a new approach that is poised to
revolutionize real estate "consuming" habits.

For further information:

For further information: Valérie Gonzalo, (514) 626-6976, (514)
923.1549,, Source: (514) 788-4444,

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