Offer by Philip Morris International Inc. (PMI) for Rothmans Inc. successful; PMI extends offer

    Trading: TSX: ROC

    TORONTO, Sept. 17 /CNW/ - Rothmans Inc. announced today that
approximately 47,004,961 common shares representing approximately 67.8% of the
outstanding common shares of Rothmans Inc. (on a fully-diluted basis) have
been tendered to the offer made by PMI.
    PMI has taken up all of the common shares which were tendered and will
pay for such shares on September 19, 2008. Shareholders of Rothmans Inc. who
tendered common shares to the offer will receive C$30.00 cash per share.
    "This is great for RBH and its employees. It allows us to maintain the
agility and flexibility of a small dynamic company while giving us the
resources of a large, successful, international company," said John Barnett,
President and CEO of Rothmans Inc.
    In order to allow for additional common shares of Rothmans Inc. to be
tendered to the offer, PMI has extended the expiry time of the offer to 11:59
p.m. (Toronto time) on September 29, 2008. The notice of extension with
respect to the offer and the offer documents will be available on SEDAR at under the SEDAR profile of Rothmans Inc.

    Forward Looking Statements

    Certain statements contained in this release constitute "forward-looking
statements" and express views as to future events, circumstances and trends
relating to the business of RBH and Rothmans Inc. Words such as "plans,"
"intends," "outlook," "expects," "anticipates," "estimates," "believes,"
"should" and similar expressions may identify forward-looking statements.
Forward-looking statements are based on management's current expectations and
assumptions and entail various risks and uncertainties. There is no assurance
that any forward-looking statement will materialize. Actual results may differ
materially from these expectations and forward-looking statements, if known
and unknown risks or uncertainties affect RBH's business or Rothmans Inc., or
if management's expectations or assumptions prove to be inaccurate. Factors
that could cause actual results to differ materially from the forward-looking
statements contained herein include, but are not limited to, the ability of
Philip Morris International Inc. to complete the contemplated transactions.
Rothmans Inc. disclaims any obligation or intention to update or revise any
forward-looking statement, whether the result of new information, future
events or otherwise, except as otherwise required by applicable law.
Additional information concerning risks and uncertainties affecting Rothmans
Inc. and RBH is contained in the Company's filings with the Canadian
securities regulatory authorities, including the Company's Annual Information
Form (in particular under "Legal Proceedings" and "Risk Factors") available on
SEDAR at or on the Company's website at

For further information:

For further information: Barry Joslin, (416) 442-3634

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