Odlum Brown rolls out leading PriceMetrix Productivity Program across sales force

    VANCOUVER, Sept. 13 /CNW/ - Odlum Brown Limited is pleased to announce
the release of the PriceMetrix Productivity Program across its Canadian sales
    The PriceMetrix Program aids Financial Consultants in identifying ways to
maximize their performance. Advisors using the Program develop more effective
and efficient service models, ensuring that they are able to bring the right
expertise and attention to the right clients.
    "Odlum Brown has a long and impressive history - it is a privilege to
bring our high-tech, high-touch approach for enhancing productivity to their
firm," stated Jeff Marsden, PriceMetrix Vice President. "Their track record of
client and shareholder value creation is outstanding; we look forward to
helping them continue to create incremental value in the years to come."
    Each Odlum Brown Investment Advisor, Branch Manager and Investment
Assistant now has access to the full PriceMetrix Program. "We saw tremendous
value in the PriceMetrix Program from our first exposure. We quickly became
convinced that it would be a powerful addition to our firm" said Debra Hewson,
President and CEO.

    About PriceMetrix Inc.

    PriceMetrix focuses exclusively on assisting investment firms increase
productivity and revenue by helping individual Financial Consultants become
better CEOs of their business. The PriceMetrix Program is a patented
combination of Reporting Dashboards, Tactical User Tools, and comprehensive
Support and Training solely designed to enable advisors and management to
proactively identify and close Client, Asset, Revenue, Product and Pricing
opportunities. For over seven years, PriceMetrix clients have experienced
improved assets per FC, revenue per FC, and household quality, as well as
increased Fee-based business and enhanced pricing.

    About Odlum Brown Limited

    Odlum Brown Limited is an independent, British Columbia based,
full-service investment firm providing professional advice, objective research
and personalized client service to investors since 1923. In addition, life
insurance products, retirement, estate and financial planning are available
exclusively to clients through the Firm's wholly-owned subsidiary, Odlum Brown
Financial Services Limited. Offices are located in Vancouver, Kelowna,
Victoria, Chilliwack, Courtenay and Campbell River. Member CIPF

For further information:

For further information: Stephen Dakis, Director, Sales, (416) 955-0514
x 271, (416) 955-0501 (fax); Debra Hewson, President and CEO, Odlum Brown
Limited, (604) 844-5353

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