Octagon Sports Marketing Executive Says FIFA Under-20 World Cup Will Boost Canada's Soccer Renaissance

    TORONTO, June 26 /CNW/ -- Derek Aframe, a vice president with the Octagon
sports marketing agency, is available to speak with you if you are looking for
a perspective on the significance and commercial impact of the FIFA U-20 World
    "In a summer soccer calendar crowded with important matches, the FIFA
U-20 World Cup has the greatest implications in terms of its competitive and
commercial impact on the 2010 World Cup," said Aframe.  "From a Canadian
perspective, the event could not be arriving at a better time."
    "With FC Toronto serving as the model of expansion for MLS with sold-out
crowds and arguably the best game-day soccer atmosphere in the league, and the
recent success of Canada at the Gold Cup, Canadian soccer is enjoying a
renaissance.  The Gold Cup showing and the young talent that will be part of
the U-20 World Cup make Canada an early favorite to earn a spot in the 2010
World Cup," he said.
    "Canada's Gold Cup roster boasted professionals playing in 12 different
countries, and many of the world's top clubs will be scouting the U-20
tournament for the next batch of Canadian soccer stars.  If the Gold Cup was a
good measuring stick of the state of Canadian soccer today, the U-20 World Cup
will be an important predictor of Canada's soccer future.
    "Since Maradona wowed audiences in leading Argentina to the second U-20
World Cup in 1979, the tournament has been a showcase for the future stars of
the game.  As teams, sponsors, agents and sports marketers compete ever more
fiercely to identify and acquire young talent, all eyes will be closely
watching who emerges as the next generation of soccer greats."
    At Octagon, Derek consults with corporations involved in soccer as a
marketing platform in North America and internationally.  He has extensive
experience developing sponsorship programs across a variety of soccer
properties, including the World Cup.  Prior to Octagon, Derek spent five years
with the New England Revolution of MLS where he was VP, Operations.  Prior to
the establishment of MLS, he worked for the A-League as Director of
Communications and was an assistant soccer coach at Brown University.
Octagon's Toronto office works with TELUS on their Canadian Soccer Association

    NOTE TO EDITOR: To arrange an interview with Derek Aframe, contact Mark
    Thompson of Octagon, +1-416-642-7889, mark.thompson@octagon.com

For further information:

For further information: Mark Thompson of Octagon, +1-416-642-7889,

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