OceanLake announces brand release and pre-registration for mobile e-mail service

    Global Mobile Mail product to be named "meemo"

    TORONTO, April 11 /CNW/ - OceanLake Commerce Inc. (OLI-TSX Venture)
announced today that it has launched the brand for its mobile e-mail service
that was referred to in a previous release on March 2, 2007. The service will
be known as "meemo".
    meemo is an affordable, real-time, push e-mail service. For many, staying
connected to friends and family while on the go is important. Until now that
has been something that has required expensive specialized devices with
equally pricey email plans. meemo allows users with any internet-enabled
mobile phone or PDA to send and receive e-mail from their existing e-mail
accounts at a fraction of the cost of other solutions in the market place.
meemo polls the pre-configured email accounts and immediately sends a
notification via text message to a person's phone if there is an e-mail
waiting. The user can then choose to open the message in their phone to view
it. Reply and forward can also be done from the phone itself. Not only does
your email go with you, so does your calendar! Important reminders are sent to
your phone to make sure you never miss a thing.
    "meemo is mobile e-mail for everybody. We believe there is a tremendous
opportunity to serve the 90% of the market that does not have a smart phone
but wants to stay connected to friends and family", stated William Car,
President and CEO of OceanLake. "meemo allows users to send and receive e-mail
as easily as a text message. Multiple email accounts can be configured with
the service to ensure that whether at work or play, you stay in touch."
    A pre-registration page is available now at www.meemo.com. By registering
an e-mail address, people will be notified as soon as additional details are
made available regarding the service. meemo will be launching in the near
future in the U.S. and Canada.
    With the launch of meemo in North America, OceanLake is continuing its
efforts to expand the distribution of meemo under other licenses throughout
the world. Additional territories will be launched as OceanLake concludes
agreements with partners to license the platform and the brand. Further
details will be available as any such deals are made.

    About OceanLake Commerce

    OceanLake Commerce (TSX:OLI) was founded in 1999 as a developer of
intelligent mobile technology to deliver richer and more engaging user
experiences for the mobile consumer. The desire to bring the engaging world of
the Internet to the mobile device has led OceanLake Commerce to develop a
number of world-class products and services.
    Its mobile service delivery platform, imercion, enables the creation of
retail storefronts optimized for the mobile device. imercion includes
OceanLake's, Mobile Gateway, a product that delivers mobile optimized browsing
experiences transparently to the user enabling them to visit any Internet site
through their mobile phone and have a far superior experience. Recently
OceanLake has also developed a real-time mobile e-mail product, OceanLake
Mobile Mail, that enables every consumer with a mobile phone to cost
effectively use email on their mobile device. OceanLake's platforms support
direct to consumer offerings as well as the advanced mobile commerce
applications and content stores offered by mobile operators to their own
    OceanLake Commerce is a publicly traded company on the Toronto Venture
Exchange under the symbol OLI. It currently has offices in Singapore and
Toronto, Canada. For more information, please visit www.oceanlake.com.

For further information:

For further information: For Media Inquiries please contact: William
Car, President and CEO, OceanLake Commerce, wcar@oceanlake.com, (416)

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