NYC & Company Opens Tourism and Marketing Office in Canada

    Favorable Exchange Rate and Winter Savings Including NYC Open: Book 2008,
    NYC Sunday Stays and Third Night, As Well As the Air Canada New York
    Weekender Air Pass, Make It an Ideal Time to Visit New York City

    NEW YORK, Feb. 5 /CNW/ - NYC & Company, New York City's official
marketing and tourism organization, today officially opened its office in
Canada - the City's second-largest international market. To celebrate the
opening, the organization will hold trade meetings and events with key tourism
partners in Toronto and Montreal. The opening comes in the midst of a
continued favorable exchange rate for Canadian visitors and as New York City
continues to offer savings citywide with NYC Open: Book 2008, NYC Sunday Stays
and Third Night promotions as well as a new Air Canada New York Weekender
    "Canada is already our second-largest international market and shows
signs of continued growth through 2008," said NYC & Company CEO George
Fertitta. "There's no better time to visit New York City - the favorable
exchange rate combined with our promotions such as NYC Open: Book 2008, Third
Night and NYC Sunday Stays as well as Air Canada's New York Weekender Air Pass
provide visitors with even greater value during their trip. It's now easier
than ever for Canadians to visit and enjoy our world-class shopping dining,
entertainment and cultural attractions."
    NYC Open: Book 2008 provides more than 250 special offers at hotels,
restaurants, shops, cultural and entertainment venues and other service
providers citywide. Third Night offers visitors a complimentary reservation
for a third night at 10 participating hotels following the purchase of two
consecutive hotel nights. Both NYC Open: Book 2008 and Third Night are
available through February 29, 2008. NYC Sunday Stays, an ongoing promotion,
offers discounts and other promotions for guests who spend a Sunday night at
one of more than 40 participating hotels. Information on these promotions and
more is available at
    In conjunction with the opening, Air Canada has launched the New York
Weekender Pass. This Flight Pass promotion, available for purchase today
through May 31, 2008, offers travelers four or eight one-way flight credits
for travel on Saturdays and Mondays between Montreal, Ottawa or Toronto and
New York City's LaGuardia or Newark Airports over a 12-month period. For
complete details or to purchase a Flight Pass, visit
    "Air Canada is very pleased to partner with NYC & Company. New York is
one of the most exciting destinations in the world and Air Canada is the
leading carrier flying between Canada and the City, with 604 flights a week to
the New York region. People have more reason than ever to travel here, and our
New York Weekender Pass is going to make it more convenient and affordable
than ever for Canadians from Toronto, Ottawa and Montreal to visit," said
Charles McKee, Vice President, Marketing, Air Canada.
    The number of Canadian visitors traveling to New York City has steadily
increased since 2004. Canada is now New York City's second-largest
international market with an estimated 880,000 visitors in 2007 - up from
840,000 visitors in 2006. These increases come under New York City's recent
announcement of a record-breaking estimated 46 million visitors to New York
City in 2007. This includes 8.5 million people from overseas - an
unprecedented surge of nearly 20% over 2006.
    Shopping and sightseeing are the top reasons Canadians visit New York
City as well as a favorable exchange rate. In 2008, a number of new
attractions and events will be available throughout the City, including The
New York City Waterfalls by Olafur Eliasson in July and the Major League
Baseball All-Star Game at Yankees Stadium in the Bronx during the stadium's
final season this summer. New York City continues to offer top shopping
experiences such as the new shoe department at Saks Fifth Avenue and the
boutiques of SoHo and the Lower East Side, as well as landmark attractions
such as Times Square, Top of the Rock and the Metropolitan Museum of Art.
    Canada is NYC & Company's most recent office opening, bringing the total
number of international offices to 16 serving all of 23 markets. The office,
represented by Vision/Co., is located at 99 Blue Jays Way, Suite 300, Toronto,
Ontario. Vision/Co. provides tourism, marketing and public relations services,
working with the travel trade, airlines and the media to increase visitation
to New York City.

    About NYC & Company:

    NYC & Company is the official marketing and tourism organization for the
City of New York, dedicated to maximizing travel and tourism opportunities
throughout the five boroughs, building economic prosperity and spreading the
positive image of New York City worldwide.

For further information:

For further information: Marsha Mowers,,
(647) 293-6724

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