Nursing: A world of possibilities.

    Nurses launch public awareness campaign to promote the profession

    TORONTO, May 14 /CNW/ - As a new report offers more evidence that a
critical shortage of nurses is looming, Ontario nurses are promoting the
profession in a public awareness campaign they hope will draw more people into
    The Registered Nurses' Association of Ontario (RNAO), in collaboration
with the Registered Practical Nurses Association of Ontario (RPNAO), and the
Ministry of Health and Long-Term Care, is running a poster campaign during
National Nursing Week (May 11- 17th) to share with the public that nursing is
a great career choice. More than 1,700 posters will be displayed on Toronto
Transit Commission subway cars and buses, GO trains and billboards around the
province. The posters feature real nurses who work in all sectors of
health-care from public health and primary care, to home care, hospitals,
palliative care and long-term care.
    Wendy Fucile, President of RNAO says the report, released earlier this
week by the Canadian Nurses Association, underscores the need for everyone
from government to employers to look for solutions that will ensure Canadians
have access to nurses when they need them.
    The CNA predicts that Canada will be short 60,000 RNs by 2022. While the
shortage is a serious issue that needs addressing, Fucile says one silver
lining is the richness of opportunity that nursing represents as a potential
career. "There are so many areas to explore for people considering nursing,
from working in the emergency room or a surgical unit to working in rehab,
teaching or conducting research."
    RPNAO's Executive Director, Dianne Martin, says the campaign is also an
appeal to nurses already in the profession. "It's true we're trying to attract
more people to nursing, but we also want those already working as nurses,
whether they've been in their role for two years or for 20, to know that we
appreciate their clinical knowledge and the commitment they show towards
    RNAO Executive Director Doris Grinspun says the campaign will also get
the public thinking about the critical role nurses play across the health-care
system. "Whether as front-line providers or administrators, the health system
can't function without nurses. That is why we urge Premier McGuinty to fund
the 3,000 additional nurses needed in Ontario this year," Grinspun says,
adding that, "nurses are vital to improve access and reduce wait times."

    The Registered Nurses' Association of Ontario (RNAO) is the professional
association representing registered nurses wherever they practise in Ontario.
Since 1925, RNAO has lobbied for healthy public policy, promoted excellence in
nursing practice, increased nurses' contribution to shaping the health-care
system, and influenced decisions that affect nurses and the public they serve.

    The Registered Practical Nurses Association of Ontario (RPNAO) is the
professional association representing registered practical nurses in Ontario,
since 1958. RPNAO is "dedicated to quality driven decisions that enhance
professional practical nursing."

For further information:

For further information: Marion Zych, Registered Nurses' Association of
Ontario, Phone: (416) 408-5605, Cellular: (647) 406-5605; Dianne Martin,
Registered Practical Nurses Association of Ontario, Phone: (905) 602-4664 ext

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