Nstein Technologies launches its new Partner Program

    The company recruits Douglas Liles, former Quark Senior Manager, to lead
    channel partner program

    MONTREAL, Jan. 31 /CNW Telbec/ - Nstein Technologies Inc. www.nstein.com
(TSX-V: EIN), a leader in online publishing solutions for newspapers,
magazines and online content providers, announced today the creation of a
formal partner program specifically designed for the system integrators and
developers community. The program will initially be presented on the company's
web site (www.nstein.com/partner) and formally introduced to clients at
Nstein's 2008 User Conference in May.
    The development community is particularly interested in Nstein's
technology because it is ideal for publishers who need to integrate legacy
content sources without sacrificing the ability to take advantage of the
powerful XML enrichment and publishing technology that is core to Nstein's
application suite.
    To launch the program, Nstein Technologies has tapped the skills of
Douglas Liles, formerly responsible for Strategic Business Development and
Partner Relations at Quark. "Nstein's technology suite is built on industry
SOA (Service Oriented Architecture) standards and provides rich API's to
enable partners to adapt the platform for specific customer needs or even
create turnkey content workflows for specific use cases," said Douglas, who
has many years of experience in deploying channel partner programs to
enterprise-class partners. "There's ample opportunity for partners to augment
our solutions' core taxonomies, define XML processing handlers and create rich
interfaces to meet the requirements of a content-driven enterprise."
    "Having partners that are able to add unique value to our core media,
entertainment and publishing markets is a key element in our strategy for
migrating our clients' assets and workflows from a single channel for print to
one that is completely unified for print, online, mobile and other syndicate
media outlets," said Luc Filiatreault, President and CEO at Nstein
Technologies. "We're very excited to extend our sales footprint beyond where
we have already been successful selling directly to our end clients."
    Liles added: "Nstein worked with interactive agencies that were able to
deploy working interfaces for its solutions within a very aggressive timeline.
It is this kind of power and speed that makes Nstein's Online Publishing
Solutions so attractive to large scale Web development companies focused on
the media and publishing space. Nstein's XML-based publishing platform
provides a tremendous advantage for Web developers who do not have core XML
expertise, but want to provide publishers multichannel delivery capabilities
and compelling online properties with stickier user-experience."
    Along with providing sales, technical and training support, Nstein also
supplies its partners with the comprehensive documentation and APIs that are
necessary for successful deployments. Nstein's Partner Program is built to
ensure the partners will financially benefit from their partnership while
offering their clients industry-proven content management solutions for media,
entertainment and online publishing.
    To learn more about Nstein Technologies' Partner Program, go to

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power online publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete online strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management and Text Mining Engine products.

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.

    - Any statement that appears prospective shall not be interpreted as

    - Quark is a registered trademark of Quark Inc.

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406, bruno.martel@nstein.com; Media: Rina Marchand, Marketing Manager,
Nstein Technologies Inc., (514) 908-5406, rina.marchand@nstein.com; Renmark
Financial Communications Inc.: Maurice Dagenais:
mdagenais@renmarkfinancial.com; Bryan Neebar: bneebar@renmarkfinancial.com,
(514) 939-3989, Fax: (514) 939-3717, www.renmarkfinancial.com

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