Nstein Releases Editor-Centric CMS for Media Companies

    WCM 4.0's editorial-friendly work environment increases productivity,
    automatically discovers & associates content for highest ad revenue

    MONTREAL, Oct. 9 /CNW Telbec/ - Nstein Technologies Inc. www.nstein.com
(TSX-V: EIN), a leader in digital publishing solutions for newspapers,
magazines and online content providers, today announced the release of Nstein
Technologies' WCM 4.0. The new release, based on publisher feedback, is
designed to increase editorial productivity by providing intuitive tools for
the creation and management of complex sites and microsites.
    The new rollout offers a new, role-based interface for editorial teams

    - Multi-site/multi-channel content management
    - Out-of-the-box conversion and importation of content from popular XML
    - Role-based configurable editorial dashboards that mirror physical
    - Automatic search/association of assets
    - On-the-fly content association
    - Real-time semantically generated tags & metadata
    - Faceted Search: Advanced XML site search, topic clustering, most-rated,
      most viewed stories
    - Search Engine Optimization Toolkit: Keyword density, friendly URLs,
      optimized HTML structure

    The Nstein WCM (Web Content Management) platform is a powerful editorial
content management system designed for publishers to quickly and easily create
complex websites. With an architecture based on open-source and LAMP
technologies, the platform open architecture based on declarative XML files,
plug-ins and templates allow rapid creation of Websites and other Web-related
deliverables such as newsletters, mobile sites, and microsites. It tightly
integrates Nstein's TME (Text Mining Engine) to automatically generate
semantic tags allowing editors to quickly associate content to the appropriate
consumer. Presented with this semantically associated content, readers will
remain on the site longer, consuming more pages and thereby increasing
    WCM's user interface allows content experts to manage content from
creation to distribution. It has built-in tagging and metadata management
allowing easy association and bundling of content. WCM's open design easily
allows integration with virtually any new type of content modules (Facebook,
Twitter, forums, blogs, wikis) and other content management systems (Editorial
systems, ECM, repositories), making WCM one of the most powerful and robust
content management systems on the market.
    "Part of our success as a company is listening to the needs of our
customers and the market in general. To meet their readers' needs, publishers
have a dizzying array of new dissemination channels that they need to fill
with content. The key is to have a development platform that is both nimble
and easy to use so you can meet those needs before someone else does," stated
Luc Filiatreault, President and CEO of Nstein Technologies. "This powerful
version allows publishers to gain more productivity from a slimming
workforce - by improving efficiencies and focusing on core competencies."
    WCM 4.0 integrates seamlessly with both TME and Nstein's DAM (Digital
Asset Management System) to allow on-the-fly semantic tagging and semantic
association of stories. Additionally, the open architecture allows integration
with third party tools, other content management systems and repositories.
Industry experts agree that semantic tagging and semantic association of
content are two of the most powerful ways to increase site stickiness and
relevancy for advertisers.

    About Nstein Technologies Inc.

    Nstein Technologies (TSX-V: EIN) develops and markets multilingual
solutions that power digital publishing for the most prestigious newspapers,
magazines, and content-driven organizations. Nstein's solutions generate new
revenue opportunities and reduce operational costs by enabling the
centralization, management and automated indexing of digital assets. Nstein
partners with clients to design a complete digital strategy for success using
publishing industry best practices for the implementation of its Web Content
Management, Digital Asset Management, Text Mining Engine and Picture
Management Desk products. www.nstein.com

    - The TSX Venture Exchange does not accept responsibility for the
      adequacy or accuracy of this release.
    - Any statement that appears prospective shall not be interpreted as

For further information:

For further information: Nstein Technologies Inc.: Investor Relations:
Bruno Martel, Chief Financial Officer, Nstein Technologies Inc., (514)
908-5406, bruno.martel@nstein.com; Media: David Crouy, Marketing Director,
Nstein Technologies Inc., (514) 908-5406, david.crouy@nstein.com

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