NSAHO-5th Annual NSAHO Continuing Care Month Kicks Off

    SYDNEY, NS, Sept. 9 /CNW/ - The 5th Annual NSAHO-Sponsored Continuing
Care Month kicked off in Sydney today with the launch of a campaign aimed at
raising awareness about the importance of this growing sector and the
contributions of its employees and volunteers.
    Health Minister Chris d'Entremont and Mary Lee, President and CEO of
NSAHO, launched the month-long recognition at the MacGillivray Guest Home in
Sydney - with the theme Above and Beyond Because We Care: Enriching Lives
    The health minister presented an official proclamation from the province,
paying tribute to the "compassionate workers in continuing care, as well as
the many Nova Scotians who are the recipients of their care."
    "The continuing care sector represents a significant and integral
component of Nova Scotia's health system," said Mr. d'Entremont. "Thousands of
Nova Scotians of all ages rely on these services and programs. The province
recognizes the organizations, staff and volunteers who are dedicated to
providing professional care and comfort to Nova Scotians each and every day.
It makes a huge difference in maximizing people's independence, enhancing
their quality of life, and supporting families."
    During the kick-off, NSAHO's President and CEO announced a new awareness
campaign aimed at educating people about the sector. The campaign includes a
website, TV ads, posters, stories, and the introduction of awareness
wristbands with the slogan for the month: Above and Beyond Because We Care. As
part of today's campaign launch, more than 70 continuing care organizations
across the province began handing out the wristbands to all of their
employees. More than 11,000 in total will be distributed.
    "Our campaign is about celebrating the dedicated people who go above and
beyond to enrich the lives of Nova Scotians each and every day," said Ms. Lee.
"We also want to encourage people to learn more about the programs and
services available, the range of career opportunities, and the variety of
people of all ages and circumstances who access continuing care services in
our province."
    The term, continuing care is used to describe a range of health-related
services and programs that are offered outside of the hospital setting, either
on a long-term or short-term basis. This can be in the home or a
residential-based facility. Continuing care providers are also active in the
community, delivering programs such as Adult Day or Meals on Wheels.
    "Continuing care is a rapidly growing sector, and there are strong
employment opportunities for people with a commitment to quality care and a
desire to make a real difference in someone's health, well-being and quality
of life," said Ms. Lee.
    Thousands of Nova Scotians work in the continuing care sector in a
variety of environments across the province, including nursing homes; homes
for the aged; home care organizations, including both visiting nursing and
home support services; residential care facilities; adult residential centres;
regional rehabilitation centres; and community-based options such as group
homes and small option homes.

    Visit www.continuingcaremonth.ca to learn more.

    NSAHO is a non-profit, non-government association of organizations
committed to the health and wellbeing of Nova Scotians. Our broad-based
membership includes the district health authorities and the IWK Health Centre;
more than 90 continuing care organizations, including nursing homes, home care
and home support agencies, adult residential centres, regional rehabilitation
centres, and residential care facilities; as well as other health-related

For further information:

For further information: Mary Baldwin, Director, Communications, NSAHO,
(902) 832-8513, (902) 292-2761, Maryb@nsaho.ns.ca, www.nsaho.ns.ca

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