NRJ is the new signature of Energie, the number one radio network in Quebec



    MONTREAL, July 6 /CNW Telbec/ - Astral Media Radio, the largest radio
broadcaster in the country, today announced the launch of the NRJ worldwide
brand in Quebec. On August 24, the ten radio stations in Quebec that comprise
the Energie network will become the NRJ network. Astral Media Radio has
concluded an agreement with the NRJ Group, the largest radio broadcasting
group in France and in 12 countries worldwide, to operate the NRJ brand in
Quebec.
    This new agreement reinforces Astral Media Radio's position as leader in
innovation in Quebec. Last January, Astral Media Radio launched the first
Virgin station in Quebec, its third in Canada, with the transformation of
Mix96 to Virgin Radio 96.The NRJ and Energie brands are a good match because
they share the same values of always being surprising, daring and knowing when
to seize opportunities as well as providing listeners a pleasurable
experience. They have the same mission of broadcasting the best local music,
hits from around the world, and making people laugh.
    Access to an international network is what NRJ will bring to Quebec's
largest radio broadcasting network. This partnership will offer listeners the
opportunity of accessing exclusive content, interviews with international
stars, tickets to concerts and international events, all by staying tuned to
Quebec's largest radio network that supports local talent.
    The new NRJ network will continue Energie's radio positioning and offer
new programming while ensuring that the station's top-rated shows and
favourite on-air personalities return in the fall. "Our listeners like to
always be on top of new trends, they are solicited by all the new media and
they have more and more choices. Astral Media Radio has that power to always
stand out and direct its listeners to what's hot," affirms André Lallier,
Vice-President of Programming at Astral Media Radio.
    Astral Media Radio is always working to offer listeners original content
and provide advertisers creative business opportunities. "The agreement with
the NRJ group, a leader in the music industry and partner in presenting the
biggest concerts and international events, is ideal because the brand image is
very powerful and will enable advertisers to explore new creative paths and
air fresh, wild, unorthodox concepts. These innovative promotional
opportunities provide a unique and exclusive window to the world for the
Quebec market," states Astral Media Radio Québec's Vice-President of Sales and
Marketing, Pierre Rodrigue.
    Stay tuned because all the details of our new fall programming will be
revealed at the official launch on August 24, an event you won't want to miss.

    About Astral Media

    Astral Media is a leading Canadian media company, active in specialty and
pay television, radio, outdoor advertising and interactive media. Astral
Media's solid and dynamic presence in the country's major markets rests on its
commitment to offer a unique combination of high-quality, targeted media for
all its audiences. For more information about Astral Media, please visit
www.astralmedia.com.

    About NRJ

    A key radio player in France and in Europe, NRJ Group works as an editor,
producer and broadcaster, while marketing its own media spaces. It capitalizes
on the strength of the radio media and its brands NRJ, NOSTALGIE, CHERIE FM,
RIRE & CHANSONS, as well as its marketing expertise and commercial strength to
deploy new media - television, internet and related activities like concerts
or mobile telephony. For more information about the NRJ Group, visit:
www.nrjgroup.fr




For further information:

For further information: Valérie Dorion, directrice des relations
publiques, Velocity, (514) 284-8465, valerie.dorion@aemedia.com; Source: Chloé
Boissonnault, Communications & Marketing Director, Astral Media Radio, (514)
982-5426, cboissonnault@radio.astral.com

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Astral Media Radio Inc.

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